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  1. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    But you might be wondering why those sites would employ such risky tactics (especially when our furry black and white friend is actively roaming the Web). Note, these are not the only ad problems that are being employed across the Web.

  2. Search Engine Marketing Checklist for Hotel Marketers

    Identify and optimize the content of the top 100 pages in terms of the highest Google and Baidu organic search traffic from a Web analytics program (e.g. Unless a hotel booking engine website has a stronger brand value than that of major...

  3. Native Advertising for Small Business: The Missing Link?

    Content discovery tools engage audiences better, amplify content’s exposure, and build more Web traffic all just by suggesting, "Hey, if you liked or were searching for this article, you might also like these pieces.

  4. Centralizing Location Data: 3 Steps to Local SEO Success

    Minimally, marketers should focus on three important sets of web properties to keep updated: their own websites; data aggregators, including Foursquare; and Google My Business. Lay the groundwork for people to successfully find the business when...

  5. Google Dorking: Feds Warn Against Malicious Cyber Actors

    Frequently test your website using a Web vulnerability scanner. Webmasters or consumers simply searching for specific information are not doing anything wrong. By searching for specific file types and keywords, malicious cyber actors can locate...

  6. Yandex's Sibir Reverse Image Search Technology is Pure Awesome

    Needing a photo or image is also true for Web-based or various publications, including but not limited to books, magazines, and newspapers. Or, when searching for a new apartment that is listed online, Sibir will notify users whether the apartment...

  7. How to Avoid Mobile Ranking Pitfalls by Assessing Mobile Engagement

    Some examples specifically cited by Google as causing issues across the Web are pop-ups, overlays, and survey requests. In an example used by Google, it was determined that after hearing the announcement of Android wearables (largely featuring hip...

  8. Google Reveals What New & Expectant Parents Search For

    As search professionals might expect, many people turn to the Web to find out what to expect when they're expecting. Today's generation of moms and dads are turning to the Web for answers. Through searches and surveys, we can see the increasing...