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  1. 10 Google Analytics Advanced Segments That Reveal Search & Social ROI

    Recreate this advanced segment: http://bit.ly/both-searches Web analytics expert and Google's Digital Marketing Evangelist Avinash Kaushik once said, "All data in aggregate is crap," because insights aren't found when looking at large amounts of...

  2. 10 SEO Truths of 2012 for Agencies & In-House Teams

    There are consistently 1 billion Google searches performed every day with 94 percent of those searchers clicking on organic search results over paid search results. Canada, and Australia) is 2,120 searches per month, combined with the fact that 94...

  3. Searcher Intent: Why Vertical Search is Now Giving Ground to Core Search

    Nothing is more maddening in a search context than having to continually refine your searches to find what you want. But increasingly, search engines are improving the quality of their results in a way that is helping to fill the void once created...