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  1. More Panda 4.0 Findings: Syndication, User Engagement, Indexation & Keyword Hoarding

    If a user searches for something specific, they should get specific answers in return (and not the homepage of a site that targets the category). In my first post about Panda 4.0, I mentioned that it wouldn't be my last about the subject (not even...

  2. Secure Search, Rank & Finding Lost Keyword Traffic: A Conversation with gShift

    Adams pointed me to a post on gShift's blog where they talk more about this, and stated that while Hummingbird is the future of search, and centered on voice search and the mobile era, it's really about lending a certain level of comfort to Google...

  3. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    In the example below, the keyword phrase "Search Marketing Agency" has 8,100 searches per month and a CPC of $16.76. If we change the keyword phrase slightly to "Search Marketing Consultant", there are still 5,400 searches per month (2,700 less...

  4. Why Content Marketing is a Definitive Method for Success in 2014

    Thanks to the Hummingbird algorithm, Google searches are akin to the way that we naturally speak, so content is going to be forced to adjust to these conversational searches. You can easily tell your story by way of content; write a blog post with...