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  1. More Panda 4.0 Findings: Syndication, User Engagement, Indexation & Keyword Hoarding

    If a user searches for something specific, they should get specific answers in return (and not the homepage of a site that targets the category). Now that the dust has settled, it's clear that Panda 4.0 was a powerful update that impacted many...

  2. 5 Fast Facts about the EU's Privacy Ruling on Google

    The ruling mainly applies to searches about individuals. The ECJ established that search engines like Google should allow users to be "forgotten" after a period of time by removing search links to web pages unless there is a "particular reason" to...

  3. How to Avoid Mobile Ranking Pitfalls by Assessing Mobile Engagement

    Use the Top Pages report in Google Webmaster Tools' Search Queries section to find the page with poor user engagement and click the drop-down to reveal top searches. Some examples specifically cited by Google as causing issues across the Web are...