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  1. 3 Campaigns Your E-Commerce Account Should Have for Christmas

    If your search queries are very brand-heavy, there is also now the potential to create a brand term campaign as well as a generic term campaign so you can optimize on these searches separately. These campaigns offer a really relevant journey for...

  2. 5 Fast Facts about the EU's Privacy Ruling on Google

    The ruling mainly applies to searches about individuals. The ECJ established that search engines like Google should allow users to be "forgotten" after a period of time by removing search links to web pages unless there is a "particular reason" to...

  3. How to Avoid Mobile Ranking Pitfalls by Assessing Mobile Engagement

    Use the Top Pages report in Google Webmaster Tools' Search Queries section to find the page with poor user engagement and click the drop-down to reveal top searches. Some examples specifically cited by Google as causing issues across the Web are...