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  1. Google Plans to Combine Mobile & Desktop Ads

    Mobile searchers are just like desktop searchers. Google’s costs-per-click fell for the fourth quarter straight, for a 15 percent loss YoY, as searchers continue to move to mobile, but advertisers refuse to pay desktop rates.

  2. 3 Hard Lessons to Learn From Penguin: Be Relevant, Be Balanced, Keep it Real

    Penguin’s penalization of sites who have been spamming aims to improve the quality of the SERP for searchers. The shift in search is likely to fall in the favor of the big brands because they are who searchers already recognize and trust.

  3. SearchDay: What's on your Mind?

    SEARCHING FOR MEANING Anyone engaged in the practice of search has at one time or another struggled to motivate searchers. Local Search for Little Biz LITTLE BIZ For many small businesses, commercial transactions don't take place on the Web.

  4. 2007: A Search Odyssey? Keynote Conversation with Matt Cutts

    So when copyright material is removed, we provide context so searchers know what's happening. Cutts seemed to encourage Web site owners to create their own little experiments to test such theories. For example, for popular Web sites, many factors...