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  1. How FREE Website Call Conversion Tracking From Google Will Benefit You

    More than 70 percent of mobile searchers use click-to-call when getting to your website. Before call analytics the only method of identifying profitable keywords was to dig into your Web analytics to see which keywords generated an online...

  2. 5 New SEO Mantras to Replace Old, Inefficient Thinking

    If you consistently put out high-quality work that people like, then Google will essentially want to rank it higher since they know it resonates well with searchers. The Web doesn't need the one millionth article on painting a house or traveling to...

  3. Searchmetrics Releases New Tools to Analyze & Optimize Web Page Performance

    Managing search performance for your website is increasingly about delivering valuable content to searchers on specific pages rather than focusing at a domain or keyword level or trying to manipulate search engine algorithms using SEO tricks...

  4. How Personalizing Websites With Dynamic Content Increases Engagement

    Having personalized content geared toward the searchers query on the page also provides a strong signal to Google of what the page is about, further enhancing the organic traffic to the page. Updating your site with new content isn't enough to...

  5. Why Yahoo Wants to Move Into Contextual Search and How it Might Work For Them

    Search engines need to be able to get much more precise results and advertisements for mobile searchers and contextually determine what the user is actually searching for. Unfortunately, it's not as simple as taking their old search algorithm...

  6. Local SEO & Listing Management: A Blueprint for Multi-Location Brand Success

    Local searchers fully expect a rich, engaging, and high-quality experience, yet many localized pages fail to deliver. The wants and needs of local searchers are fairly simple. Google has increasingly relied on microdata to better understand web...