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  1. Could Bing Ever Overtake Google in Search?

    Microsoft has a real opportunity to influence searcher behavior and Bing adoption through the integration of Bing search through its vast network of assets. As we access the web more using mobile devices, search will become more important than ever.

  2. Google '(Not Provided)' Keywords: 10 Ways to Get Organic Search Data

    Google flipped a switch and made all Google searches secure, regardless of whether a searcher was logged into a Google account. There are some filters, so you can drill down things like web versus mobile.

  3. Setting up PPC Campaigns

    The keywords will trigger the ads in the Ad Group, so you can customize the ad to be the most relevant to searcher so they are likely to click. Depending on your web analytics tool, make sure you set up your campaign and associated landing pages...

  4. SEO & PPC: The Comprehensive Starting Points for Driving Mobile Traffic

    A bad user experience leads to the searcher returning to search engine results. Wilensky indicated that Google may “resize, adjust, or convert images, text formatting and/or certain aspects of web page functionality”, in an effort to show optimal...

  5. Meet the Conference Speakers at SES London 2009 – Part 1

    He's speaking about “Search Advertising Tools” and at the “Searcher Behaviour Research Update” on Wednesday, Feb. How to build links that generate traffic to your web site, and how to avoid the penalties of “spamming” the search engines.

  6. Gord Hotchkiss of Enquiro shares new brand research

    Bill is speaking at the "Searcher Behavior Research Update" session on Wednesday, August 20, 2008 -- which is Day 3 of the SEM conference. Web Search, Branding, & Brand Lift with Gord Hotchkiss He's smart because he asks questions about how people...

  7. PPC Advertising: Art or Science?

    And after your words have convinced the searcher to click through to your site, it's persuasive words (augmented by graphics) that convince the visitor to become a customer. My favorite is "Net Words: Creating High-Impact Online Copy" by one of the...

  8. GenieKnows Its Verticals

    When that zone is clicked by the searcher, a new map instantly opens showing the street locations of each listing. GenieKnows had already amassed a significantly large index of web documents. The choices to serve the gaming community, health...

  9. Q&A with Ken Jurina, President and CEO of Epiar

    User interaction is facilitated by these features and the probability is that the trend in click-throughs will skew towards increased searcher interaction with more ‘visible', usable, graphic listings – assuming the relevancy factor is retained.

  10. Q&A With Ask.com's Gary Price

    And the people in the library community are more on the advanced searcher side. Then a year and a half with Danny Sullivan as news editor of Search Engine Watch, also during that time or prior to that about 6 years ago now I co-authored a book...

  11. The Search Engine Update - Number 230 - October 4, 2006

    The bottom line is that it's difficult and fiddly to do it, and it depends on a number of different factors that the searcher cannot control. Upcoming Search Engine Strategies Events + Top Stories + More From The Search Engine Watch Blog + Our...