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  1. A Comprehensive Guide to Understanding Quality Score & Tactics for Improvement

    Negative keywords aren’t just helpful for avoid unwanted clicks (like when a searcher appends the word “free” to a highly relevant keywords). In general, Google is far too ambiguous in their guidelines and, likely, for good reason – the web and its...

  2. SEO & PPC: The Comprehensive Starting Points for Driving Mobile Traffic

    A bad user experience leads to the searcher returning to search engine results. Wilensky indicated that Google may “resize, adjust, or convert images, text formatting and/or certain aspects of web page functionality”, in an effort to show optimal...

  3. 7 Reasons Why Google Instant Makes SEO Dead-on Relevant

    Even if it were true that "no one will see the same web" this would have absolutely no impact on the everyday needs of a searcher or the way in which a searcher chose the right result. And Google Suggest has also been around forever, so the idea of...

  4. Local Search for Little Biz

    In other words, the searcher is seeking a particular thing in a specific location. This should also match what the search engines see on your Web pages. Your business data gains trust when it's validated by other trusted Web sites, specifically...

  5. New Search Patents: May 3, 2006 - Microsoft and IBM Dominate with Recent Search Filings

    Those relevant terms could be decided upon the the searcher or the computing system used. A system and related techniques automatically analyze Web search and other activity, to generate locality-selected results based on not just the user's...