Is the searcher looking for a solution to a buggy problem? This means that the current generation of web surfers will increasingly be typing in (or voicing) their queries on Google. Long-tail keywords became accepted as a fantastic way to gain...
If not, think hard about retargeting or aligning the topic better with searcher intent. Overwriting plagues the Web and kills the digestibility of your content. This is a net positive since most content on the web sucks.
The more times the keyword appeared on the page, the more relevant the search engine assumed that word was for the searcher. The big problem with search engines, prior to Google, were the rules those engines used to decide what page to show the...
When a searcher begins to type into the search box on Google.com, additional keywords are offered for searches that could be similar to what is typed. Google's algorithm works to predict search queries in real-time based on indexed web pages...
When users are searching on mobile devices, Google will show a mobile icon indicating to the searcher that those sites are mobile friendly. We cannot expect awesome web designers who create amazing themes to be SEO experts.
Traditional search engines return relevant content from the entire web; Facebook’s Graph Search returns highly personalized content from the searcher’s own personal network (social graph). By tapping into a searcher’s social graph, Facebook...
If the title and description are well-written and appeal to the searcher, they will be clicked. The title is the first and most important element on any given web page. Technically the answer here is “yes”, but thinking of your web page titles and...
Negative keywords aren’t just helpful for avoid unwanted clicks (like when a searcher appends the word “free” to a highly relevant keywords). In general, Google is far too ambiguous in their guidelines and, likely, for good reason – the web and its...
Google has hammered the concept of searcher intent into our heads for years, but now we are to forget all of that. We're in a good position with Android and Google Play, In time, if we do our jobs right, the experience will be very similar on apps...
Cost-per-lead model that shows the searcher an offer with comparison to other companies. Along with visitors to certain web pages or sections of a site, advertisers can target visitor segment by source, for example, all visitors from YouTube or...
Information retrieval scientists and professional marketers alike understand the importance of determining the user “intent” behind a web searcher’s query. And given the pace that end users now generate content, and the limitations that the...
Note also that the "worthiness" is subject specific (except, apparently, for Wikipedia but that's another story), meaning that the worthiness of your site is dependent upon what the searcher is looking for, plus your ability to create content that...
How does this affect your searcher’s user experience? The concept of the Knowledge Graph is too complex for the time left in this article, but simply put and in layman’s terms and because a true semantic web is out of reach right now (a web where...
The Creative Science platform can gauge searcher intent, read geosignals, factor in pricing and offer targeted deals based on this data, coupled with its understanding of the company’s previous successes.
The keywords will trigger the ads in the Ad Group, so you can customize the ad to be the most relevant to searcher so they are likely to click. Depending on your web analytics tool, make sure you set up your campaign and associated landing pages...
Think of Google’s Do, Know, and Go searcher classifications and try to understand what it is your visitors are looking for, then deliver it. Each piece you publish must accurately reflect your business and be unique, engaging, and relevant to have...
Whether people are coming from paid or organic search, what we have built is technology that ensures what appears on that page is in-stock, at the right price, and that it is most relevant for the searcher," said Joelle Kaufman, head of Marketing...
Long-time search marketers are well aware that as far back as 2005, searchers began to see different search results for identical searches based on personalization factors such as geography, searcher history, and many others.
For example, Google would show mexico.cnn.com to a searcher in Mexico rather than cnn.com. Google has also tweaked how it determines relevancy for pages on individual web pages. Unfortunately, Google never provides transparency on exactly when...
Instead of geo-targeting strictly by the searcher’s location, the default setting in AdWords is now “People in, searching for, or viewing pages about your targeted location. If you’re running location-targeted campaigns, it’s a good idea to run a...
