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  1. Why Yahoo Wants to Move Into Contextual Search and How it Might Work For Them

    The same way that contextual search determines what you really mean to be searching for, a search engine can apply the same technology to the ads they serve and present ads that are more directly tailored to the searcher, rather than just strictly...

  2. Google's Matt Cutts: A Little Duplicate Content Won't Hurt Your Rankings

    After all, Google doesn't want to serve up masses of identical pages to a searcher because it doesn't provide a very good user experience if they click on one page, didn't find what they're looking for, and then go back and click the next result...

  3. Mobile SEO: 5 Ways to Ensure Your Brand's Content is Optimized

    Understanding searcher behavior by channel, intent by geography, and engagement by content asset throughout the buying cycle is key to a brand's web presence reputation. This, combined with the fact that a searcher's behavior varies greatly...

  4. Could Bing Ever Overtake Google in Search?

    Microsoft has a real opportunity to influence searcher behavior and Bing adoption through the integration of Bing search through its vast network of assets. Like it or not, we are using our mobile devices (both smartphones and tablets) to access...