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  1. Google Plans to Combine Mobile & Desktop Ads

    Another investor asked how Google would deal with the fact that in a mobile world, Google may not be the starting point for searchers in app-driven world. Google’s costs-per-click fell for the fourth quarter straight, for a 15 percent loss YoY, as...

  2. 3 Hard Lessons to Learn From Penguin: Be Relevant, Be Balanced, Keep it Real

    The shift in search is likely to fall in the favor of the big brands because they are who searchers already recognize and trust. Penguin’s penalization of sites who have been spamming aims to improve the quality of the SERP for searchers.

  3. SearchDay: What's on your Mind?

    SEARCHING FOR MEANING Anyone engaged in the practice of search has at one time or another struggled to motivate searchers. Google Lively is the new virtual world created by the world's largest search engine.

  4. 2007: A Search Odyssey? Keynote Conversation with Matt Cutts

    So when copyright material is removed, we provide context so searchers know what's happening. Not leaving the world of spam, but turning to academic study of it, Sherman asked Cutts about a group that he belongs to that studies "adversarial...