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  1. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    The ability to track the interactions people have on the Web opened up a whole new world of targeting, allowing marketers to better understand and respond to consumer behaviors. Challenges arise in tracking consumers into the offline world as...

  2. Yahoo Retires Less Popular Products to Make Room for New Innovation

    In a blog post confirming the move, Jay Rossiter, senior vice president, Cloud Platform Group at Yahoo writes, "Over the past two years, our teams have been incredibly focused on our mission: making the world’s daily habits more inspiring and...

  3. More Panda 4.0 Findings: Syndication, User Engagement, Indexation & Keyword Hoarding

    In a perfect world, they would use rel=canonical to point back to your content. Wow, now that we know it wasn’t a 10-day rollout causing secondary volatility, what in the world was it? Now that the dust has settled, it's clear that Panda 4.0 was a...

  4. 5 Googley SEO Terms – Do They Mean What You Think They Mean?

    Disclaimer: This information is from a Google patent and may differ in some of its real world application. As long as Googlebot fetches the page, it will see the noindex meta tag and prevent that page from showing up in the Web index.