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  1. 3 Hard Lessons to Learn From Penguin: Be Relevant, Be Balanced, Keep it Real

    The shift in search is likely to fall in the favor of the big brands because they are who searchers already recognize and trust. Penguin’s penalization of sites who have been spamming aims to improve the quality of the SERP for searchers.

  2. 2007: A Search Odyssey? Keynote Conversation with Matt Cutts

    So when copyright material is removed, we provide context so searchers know what's happening. Cutts' Favorite Tools Gesturing towards the hallway he saluted Vanessa Fox and her team for building and improving the tools; the crowd applauded...

  3. Daily SearchCast, June 7, 2006: Google Rethinking Chinese Censorship? Rock, Paper, Scissors, US Senator, Google Guy; What People Search For At The CIA Web Site & More!

    Advertiser Pays $2,000 After Misleading Searchers Web Site Adds Beta: Full Text Search To Two Years of EDGAR Filings We also list a couple of other tools for full text EDGAR searching. Top Four just discovered" specialty search tools, mobile...