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  1. Using Majestic's Topical Trust Flow to Find Online PR Opportunities

    Furthermore, the tools shows that the journalist behind this story has written about Airbnb.com on multiple occasions: Majestic's new Topical Trust Flow promises full web categorization. Using a patent pending algorithm, Majestic have "categorized...

  2. Remarketing Across Ad Exchanges With DoubleClick Search

    Ensure that you already have the right tools in place: The best thing about it is that advertisers have full control – and they're not waiting on a Web team to add tags and QA setup. This post will walk you through DoubleClick Search's Display...

  3. Google Webmaster Tools Adds International Targeting Report to Show hreflang Errors

    Google Webmaster Tools has announced the addition of a new reporting feature to help marketers troubleshoot rel-alternate-hreflang annotations (an attribute that communicates with Google if there are requirements for alternate languages on a web...

  4. 130 Questions to Ask When Choosing a Local Search Automation Tool

    From what other tools (Web analytics, CRMs, etc.can [VENDOR NAME] import reporting metrics? Performing well in local search depends on many different tactics, so finding a partner with tools and technology to help you manage them all is critical...

  5. How to Avoid Mobile Ranking Pitfalls by Assessing Mobile Engagement

    Use the Top Pages report in Google Webmaster Tools' Search Queries section to find the page with poor user engagement and click the drop-down to reveal top searches. Our process for assessing mobile engagement starts with having the ability to...

  6. Search Engine Strategies Coming to Atlanta in July, Registration Now Open

    A series of themed "Champagne Roundtables" will give you the opportunity to ask questions, network, and listen to conversations on topics including paid social, paid search, SEO tools and technology, web analytics, local search, video SEO, and...