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  1. Search Engine Marketing Checklist for Hotel Marketers

    For the China market, setup Baidu’s Analytics tool on your website and integrate it with your Baidu paid search account Identify and optimize the content of the top 100 pages in terms of the highest Google and Baidu organic search traffic from a...

  2. 3 Campaigns Your E-Commerce Account Should Have for Christmas

    It’s also likely to drive lots of insight into which products on your site are working, which can be used as a tool to inform your main search strategy. These campaigns offer a really relevant journey for consumers by matching Web pages to relevant...

  3. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    When you run URLs through the tool, you can view a number of important recommendations and changes directly from Google. The tool fetches each url twice, once by a desktop user agent and the second via a mobile user agent.

  4. How FREE Website Call Conversion Tracking From Google Will Benefit You

    This tool helps you quickly see the keywords that are working for them by looking at several factors, including days seen, average position, and last seen date. Before call analytics the only method of identifying profitable keywords was to dig...

  5. Google Webmaster Tools Adds International Targeting Report to Show hreflang Errors

    Glenn Gabe of G-Squared Interactive participated in the beta-testing of Webmaster Tools hreflang debug tool. Google Webmaster Tools has announced the addition of a new reporting feature to help marketers troubleshoot rel-alternate-hreflang...