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  1. Secure Search, Rank & Finding Lost Keyword Traffic: A Conversation with gShift

    Much of this is due to the progress we've made in technology. In the age of keyword "(not provided)," SEO technology companies are working hard to provide options marketers can use to bridge the gap. Next, Adams showed me a demo of how gShift is...

  2. 40% of Marketers Want to Reinvent Themselves: Data & Change at Adobe Summit 2014

    While the technology and the ambition are there, the adoption is slow going. Users of all technology levels and specializations can collaborate in one easy-to-use interface. When it came to the technology that could help them in their profession...

  3. Blog SEO Quiz – Test Your Blog Optimization Knowledge

    Adapted from "Information Architecture for the World Wide Web" by Peter Morville and Louis Rosenfeld. Website owners should understand relationships among entities and create a global, local, and contextual navigation system that makes sense to...

  4. Understanding Search Analytics: Making Better, Data-Driven Decisions

    Explore the technology that’s out there now, looking out for the many new features and functionality attribution technology vendors have to offer. This data segued nicely into a presentation by Google’s Michael Burke, who spoke about optimizing the...

  5. Mobile SEO: 5 Ways to Ensure Your Brand's Content is Optimized

    Click on "Technology" in the left menu bar. It is projected that the number of mobile devices on this planet will surpass the population of the world in the near future. Understanding searcher behavior by channel, intent by geography, and...