SEO News

Web Search Technology

RSS
  1. 8 Lessons Learned From Owning a Search Agency for 15 Years

    After the sale of our core technology (which turned it into Yahoo Web Analytics and eventually was FREE), we had to focus back on services to grow revenue. The lessons are in no particular order, but include challenges from starting, running...

  2. Android’s New Feature Paves Way for Apps Replacing Web

    What Is App Trial Technology? Now Google is considering ways to let consumers try out new apps without downloading them in full, something that could save people time and data usage on their mobile phone plans as well as lead to more downloads...

  3. Cross-Device Measurement: Believe the Hype

    Advertisers can work with third-party attribution analytics technology and implement deterministic device pairing. This technology works by linking the device on which an ad is originally viewed, with the resulting usage of the correlated mobile...

  4. Is Google’s Knowledge Vault Smarter Than Siri and Cortana?

    In order to see just how effective this technology is, SEO consulting agency Stone Temple conducted a test in which it analyzed 3,086 different queries that may trigger a knowledge panel (meaning content in the search results that directly answers...

  5. 49% of U.K. Consumers Use Organic Search to Find Online Retailers [Study]

    Kaufman suggests it’s the technology. Kaufman says other retailers need to be able to use Web-wide data in order to compete with Amazon, because when it comes to what a shopper wants right now on that retail site, "the vast majority of sites are...

  6. "Content Performance Marketing" – 3 Steps to Future Success

    Even with no background in SEO, content creators can follow clear guidelines and utilize technology to optimize content "out of the gate. Gauge demand by looking at the historical performance of your Web content over time, observing the peaks and...

  7. How FREE Website Call Conversion Tracking From Google Will Benefit You

    My only concern with this technology is the reliability of the phone numbers, call quality, and bandwidth if you get significant calls from your marketing. Before call analytics the only method of identifying profitable keywords was to dig into...

  8. Microsoft Tests Specialized Chips for Increased Search Speed

    And, after testing the new chip, Microsoft announced it will begin testing the new technology on all Bing servers in one data center beginning in 2015, PCWorld reports. The speed of search results and page loads is increasingly becoming a very...

  9. SEO Strategies for JavaScript-Heavy Single Page Applications or AJAX Sites

    Next to AJAX, a web technology well established to trigger the load of certain page content on demand, so-called Single Page Application (SPA) frameworks, which heavily rely on JavaScript, are seeing a rapid adoption in the web developer community...

  10. Marin Adds Google Shopping Campaign Management

    In addition, it today announced the integration with Productsup, a provider of cloud-based data management technology. The integration of Productsup’s technology with the Marin Software platform is great news for us," said Christina Noble, Account...

  11. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    Intent-Driven Audiences (IDA): New technology innovations are beginning to truly harness intent signals across channels, matching clicks on search engine ads to audiences on Facebook in real-time. As global Internet usage increased and technology...

  12. Yahoo Retires Less Popular Products to Make Room for New Innovation

    Xobni: As we announced in July 2013, although we are shutting down Xobni.com and the Smartr Product Suite today, July 2, we have incorporated many Xobni-like features into Yahoo Mail (like compose auto-suggest and people-centric mail search) and...