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  1. 130 Questions to Ask When Choosing a Local Search Automation Tool

    Will our location information be sent to GPS and car navigation sites? How many sites does [VENDOR NAME]'s network syndicate to? How long does it take for publisher sites to update my information? Does [VENDOR NAME] fix one-off inaccuracies on...

  2. Government SEO is Broken

    A keyword-rich inbound link / internal navigation profile: Pages linking to the content use keywords as anchor text. The Special Position of Government Sites in Search Engines Government sites are inherently privileged in the world of search.

  3. Crawl, Index, Rank, Repeat: A Tactical SEO Framework (Part 2)

    This isn't always the best route, however, and is best used for "pure search" pages that don't serve as a site's navigation foundation, obviously. Search engines crawl, index, and rank web pages. Even more problematic are huge media sites, such as...

  4. Personalized e-Commerce Sites Can Increase Conversions by 70%

    The ads direct customers to landing pages or web pages on the advertisers' e-commerce sites that are optimized for these behavioral types through use of specific language, type of information presented, images, and site navigation.

  5. WebTrends Releases New Online Analytics Tool

    Access automated click-event tracking for download links, offsite links, form submissions, image maps and navigation areas Office of Management & Budget policies for federal government web sites WebTrends is rolling out a new feature to help web...

  6. Ask.com to Acquire Dictionary.com Family of Reference Sites

    A full 88 percent of Lexico sites' traffic comes from direct navigation, where users type in "dictionary.com" or other site names in their browser. The Lexico sites will also be redesigned to include the three-paneled Ask3D functionality for its...

  7. Top 5 Non-SEO Ways to Increase Your Search Rankings

    In his book "Designing Web Usability" (which many consider to be the "Bible" of usability), he writes that "site design must be aimed with simplicity above all else, with as few distractions as possible and with very clear information architecture...