Many people with image-rich sites were puzzled when their traffic dropped in late-January due to a change in the way Google Images works. How to Use this Segment: Apply this segment to reports in the Audience section of Google Analytics to inspect...
Co-founded by an ex-Googler and search quality team member, BloomReach and its CQM technology has been used in house for years, but now, it’s available to customers everywhere to apply to their own sites.
Hacked Sites They are looking for some additional signals for sites that are in the "gray area" or "border zone", and looking for other signals that suggest the site truly is high quality, so it will help those sites who have been previously...
The book progresses to creating sites and pages with an emphasis on SEO. Indeed, the book has found a real niche with web firms that need to offer SEO services or those who may not have the full handle on SEO and still outsource some of it.
Let's review these top sites from a B2B social marketing perspective so we can crown an undisputed champion. In doing so, these videos can then become visible to target connections on important B2B social networking sites like Google+, LinkedIn...
Every content marketing program should leverage tools and technologies that track and make actionable data relating to your audience (target vs.actual), content (forms and stories), and points of distribution (devices, sites, etc).
Amazon is doing a great job to capture the shoppers frustrated with experiences on other retailer's mobile sites. In the last decade, search marketers have been faced with a gargantuan amount of online data and web analytics, and technologies that...
While measuring the volume of shares and mentions through various social sites is a good baseline metric, the key is in noting "business significant" social media profiles involved in this process. Document the number and percentage of times...
Transaction intent data is comprised of all the information people reveal when they interact with other sites across the web, from the time they spend on a page to the items they put in shopping carts.
Bing Offers– Discover Deals from Across the Web in One Place – Bing Search BlogIt's pretty much Bing Deals (R.I.P.but with a new name and a bit more of a local focus. What is being done to detect and remove results from larger sites when they don't...
Larger corporate sites may require a highly sophisticated platform like Open Text or IBM Websphere, but most websites can get away with a customized version of WordPress, Joomla, or Drupal. Time spent looking at competition and other categorically...
And rather than "Shop by brand," Google would put the option to search on three non-Google sites. For shopping results from other relevant providers, click on the links to other search sites below or see Google's other search results.
Site audits should address the underlying content structures (meta data, value lists, controlled vocabularies, taxonomies) that support dynamic content sites and great SEO. Despite the shrinking number of plain old web pages showing in SERPs, this...
Google: Disavow Links Even If Removed As A Best Practice – Search Engine RoundtableSays Google's John Mueller: "While it's really important for the web-spam team when processing the reconsideration request to see significant effort put into...
Each listing is reviewed by a human being to assure that the sites adhere to our quality guidelines. Users of BOTW can be assured that the sites they find are great resources, with no spam or irrelevant sites.
Only build relevant links on sites that are maintained and read by actual humans. Is always built with humans, not web spiders, in mind. How do we, as search marketing professionals, defeat the legacy of spam?
SSL Web Sites Don't Get Ranking Boost In Google – Search Engine RoundtableThere are no ranking advantages or disadvantages of having HTTPs websites, says Google's John Mueller. If my web host has a lot of spammy clients, will that influence my site...
Third Party Sites? Show them you can start with 50% or maybe even 25 percent of your overall web traffic. If you can increase the amount of purchases, donations, signups, subscriptions, downloads, etc.all of the different processes) on your site...
They have even been involved in specific and high profile web spam actions against sites like Interflora, working closely with internal teams to understand where links came from and watch closely as they were removed.
Consistent Domains: If you type in www.example.com, but then your type in just example.com and the "www" does not redirect to www.example.com, that means the search engines are seeing two different sites.
