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  1. 8 Lessons Learned From Owning a Search Agency for 15 Years

    After the sale of our core technology (which turned it into Yahoo Web Analytics and eventually was FREE), we had to focus back on services to grow revenue. We partnered and started offering search marketing services while developing software to...

  2. Local SEO & Listing Management: A Blueprint for Multi-Location Brand Success

    List of products and services available at location Ninety percent of consumers now use search engines to shop locally; these queries are happening from the desktop, on the mobile web, in apps, from maps, and even from GPS and other in-vehicle...

  3. How Link Building Changed in 2013

    Clients keep requesting link building services, and I honestly don't see that much has changed this year in terms of how it all works. Even if Google decided to build a new algorithm that had nothing to do with links, the fact remains that links...

  4. Effective Storytelling for Brands: How to Drive Discovery & Engagement

    At the dawn of Web 2.0 a couple of years after the collapse of the Internet bubble, a new type of business emerged that enabled real people to share experiences, ratings, reviews, and recommendations for products and services with the world.

  5. Could Bing Ever Overtake Google in Search?

    This is where Microsoft can leverage those users to shift the tide in their favor: integrating search into all of those services could change the search market share over to Bing. If Microsoft were to integrate search into all of these services and...

  6. 12 Ways to Optimize Press Releases & Avoid Google Penalties

    Less than 15 percent of press releases in corporate newsrooms and posted on the wire services are optimized for search, according to a PressFeed Online Newsroom Survey. It wasn't until the mid-1990s that wire services began releasing news direct to...

  7. Bing Adds Pop-Up Child Abuse Warnings to UK Searchers

    In addition, we have teams dedicated globally to abuse reporting on our services and the development of new innovations to combat child exploitation more broadly. While all of the UK's major ISPs agreed to the proposals, web freedom campaigners...