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  1. 4 Recent Changes to Search That Make SEO Easy as Finding Hidden Treasure

    And, despite believing they are being provided quality service – many are met with the harsh reality of website traffic dropping significantly, delisting from search engines, or decline in performance that directly impacts the bottom line.

  2. Google AdWords Adds Consumer Rating Annotations

    or 'Which mobile service provider do you use? AdWords said it only shows "your business’s highest survey ratings, emphasizing the areas where your customers notice you’re doing a great job," and that data gleaned from Google's Consumer Surveys...

  3. 4 Simple Ways to Use Web Analytics for Smarter CRO Testing

    By this point you’ll probably have a relatively good feel for the major motivators and pain points associated with your product or service. Design your next CRO test – or your first CRO test – with insights galore by leveraging new tools along the...

  4. Local SEO & Listing Management: A Blueprint for Multi-Location Brand Success

    Basically, wherever your consumer is – whatever device they're on – you need to be there when they are displaying intent and searching locally for either your brand or your service. Ninety percent of consumers now use search engines to shop locally...

  5. Link Building With a Healthy Dose of Marketing: 8 Ways to Solve Problems for Free

    While moderating the forum, Smarty kept her proverbial ear to the ground and found that forum participants wanted a service that would provide the functions currently being provided and more. By monitoring (her own) forums, Smarty created a free...

  6. Click to Call, Cross-Device Conversions Deliver AdWords Revenue Lift for 1-800-Flowers

    While a robust call center maybe a prerequisite for enterprise clients, small and medium sized businesses can leverage this feature even without 24/7 customer service agents. Train the customer service agents to understand the use case.