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  1. Secure Search, Rank & Finding Lost Keyword Traffic: A Conversation with gShift

    And a home run is knowing the entirety of rank across the Web, including rank for Twitter, YouTube, website pages and more. Knowing multiple pages are ranking for the same term is third base. That means if your image is ranking No.the data doesn't...

  2. Connecting Content to ROI Is Critical in 2014, Say 78% of Search Marketers [Survey]

    Ninety-five percent of those surveyed said accurate rank data of their Web pages is at least as important in 2014 as it was in 2013. In its recent survey, BrightEdge asked marketers about the shift from tracking keywords to tracking pages.

  3. How Personalizing Websites With Dynamic Content Increases Engagement

    Cookie Value (can be customized based on pages visited or time on site) Updating your site with new content isn't enough to successfully drive web sales. You have to create dynamic web experiences that quickly encourage customers to convert.

  4. 4 Simple Ways to Use Web Analytics for Smarter CRO Testing

    Your web pages are but points along a greater journey for consumers as they determine which products and services best meet their needs. Use this information anecdotally to develop a huge list of content ideas for your top priority pages or use it...

  5. Why Yahoo Wants to Move Into Contextual Search and How it Might Work For Them

    With mobile, people aren't as willing to spend a lot of time refining their search queries or go through multiple pages of search results as people do on desktops. Unfortunately, it's not as simple as taking their old search algorithm, start...

  6. Google & Bing Agree: Past SEO Success Guarantees You Nothing Today

    If you have an older site, one that has been around for 10+ years, you may have noticed newer websites taking positions you once owned on search engine results pages (SERPs). The web, searchers, and search engines are always evolving.

  7. Matt Cutts: Google Search Result Positions Aren't Weighted Differently

    Over the years, people have wondered whether pages that appear lower in the search results might be weighted differently, because people who are that deep into the search results obviously couldn't find what they were looking for on the first few...

  8. An Integrated Marketing Blueprint to Grow Sales & ROI in 2014

    Marketers must shift their thinking from keywords to context when developing pages, posts, updates, and conversations that put the brand in the path of customers. Today's "perpetually connected" consumers are known to consume the web across...

  9. A New Direction for SEO in 2014: The Secure Search Manifesto

    Your web pages, are what will attract visitors, drive conversions and help you measure organic revenue in the New Year. The key to unlocking this potential lies in gaining a 360-degree view of how your content is performing across all your web...

  10. Google's Matt Cutts: A Little Duplicate Content Won't Hurt Your Rankings

    Cutts started by explaining what duplicate content is and why duplicate content isn't always a problem, especially when it comes to quoting parts of other web pages. Typically we would say, "OK, rather than show both of those pages since they're...