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  1. Top Google Website Optimization Resources

    Google helps you to improve the user experience and performance by reporting duplicate meta descriptions, missing title tags, and non-indexable content among other things. Search engine optimization (SEO) professionals, web designers, and bloggers...

  2. SEO Basics: 8 Essentials When Optimizing Your Site

    Meta keywords are pretty much ignored by search engines nowadays, but if you still use them, make sure it talks specifically to that page and that it is also formatted correctly. Duplicate meta descriptions from page to page will not get you anywhere.

  3. The Synergy & Benefits of Optimizing Content as You Write

    Bad meta tags, keyword and dynamic URL issues, customization, and the inability to optimize at page level have caused huge headaches for search marketers. Another example of significant and positive impact of writing SEO friendly content on search...

  4. SEO Diagnostics: Urgent & Preventive Care

    Meta noindex (follow, nofollow): Nice way to exclude content from searches You can’t truly have a successful search engine optimization (SEO) program without evaluating your performance over time and knowing how potential technical issues can...

  5. Evolving Your SEO: Moving Toward a Content Marketing Approach

    Make sure that each piece of content has an optimized title tag, keyword-focused copy, strong meta description, and optimized inbound links from related content. Take the list, get your baseline rankings, and compare it against a broad set of...

  6. Government SEO is Broken

    The use of keyword-rich Meta data: Page title and meta description tags. By including SEO - the set of best practices around helping web content appear in search results - government can insure their services, activities, and positions are issues...

  7. Proper SEO and the Robots.txt File

    When it comes to SEO, most people understand that a website must have content, "search engine friendly" site architecture/HTML, and meta data (title tags and meta descriptions). Another meta element, if implemented incorrectly, that can also trip...