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  1. Why Is It So Hard to Increase Your Search Rankings By One Spot?

    But, fundamentally, for each given query, Google rates the value of given web pages for that query. Many other things can happen such as showing local results for some types of queries, Query Deserves Diversity to provide users with true variety in...

  2. 3 Hard Lessons to Learn From Penguin: Be Relevant, Be Balanced, Keep it Real

    The quality of inbound and outbound links will be increasingly weighted on how relevant, useful and pertinent the information is to the end-user’s query. The Panda update targeted low value on-page optimization focusing on duplicate content and...

  3. How To Use HTML Meta Tags

    Meta tags are one piece in a large algorithmic puzzle that major search engines look at when deciding which results are relevant to show users who have typed in a search query. Your page will drop OUT of the search index AND your links to other...

  4. The Agency's Guide to Building Links and Expertise with Guest Placement Campaigns

    If you see 2-300 results for each query, with 3-5 definite opportunities in the top 10, you can reasonably estimate 10 guest post placements per query run (based on 20 percent conversion). Assuming you have effectively named your target audience...