Your description (which usually appears as the snippet beneath the link to your site in search results) should entice people to click on your results by letting searchers know that your site provides an answer to their query or is a good resource.
What is being done to detect and remove results from larger sites when they don't have unique content that is relevant to a query (e.g.yelp.com results with no reviews, Facebook "business" pages that weren't actually created by the business)?
Similar to Google Authorship, linking your Google+ page using the rel=publisher tag on your site not only helps you build relationships with friends and followers, but also gives Google information they can use to determine the relevancy of your...
Category Relevant Search Results, Query Suggestions, and Advertisements Based on Location? Google launches beta test allowing creators to connect Google+ pages to YouTube channels – The Next Web New program in beta lets creators link Google+ pages...
Take for example, the suggestions for the query "Google Plus is…" We make hundreds of changes to our search algorithms each year, and we employ more than 200 different signals when ranking pages. As our algorithms change and as the web (including...
Does the ad match the search intent, as represented by the search query? As you can imagine (or perhaps remember), search engines rewarding “keyword stuffing” meant that searchers were landing on pretty dismal web pages.
A number of major search engines provide a way to glimpse into the web's query stream to discover the most popular search trends, keywords, and topics. Bing Webmaster Keyword Research Beta: Find query volumes for phrases and keywords by country and...
Remember that since the Venice update even generic terms with no location indicated in the query bring up localized result. You can test the impact of a service outage on your pages using webpagetest.
On the tablet version there is a way to put catalog pages into “favorites” but there is not a way, on the desktop or tablet version, to input a search query (such as a brand name) and search only the returned results.
For now, what we understand about this process is that when a Facebook user types a query that Graph Search is not able to handle within its own framework, or when they specifically request a Web search from within Facebook, Bing will be handling...
Footnote 2: Definitely check the indexing status in Google Webmaster Tools instead of using the "site:" query operator in a Google search, because the Webmaster Tools number is the "real number" and what you get from a site:query is not.
Google states – "Overall, our goal is to provide the most relevant results for a given search query as possible. Google’s pursuit for relevancy really kick started the year as Google Search Plus Your World launched to solve issues regarding trust...
Enter a query like "site:cnn.com apple" to find possible contenders. Free services like Social Mention can be used to monitor various social media channels so you can resolve a problem before it ends up on regular web pages that could rank in your...
In August, Google also released an expanded element called the Knowledge Graph Carousel which added a carousel view to the top of the search results for certain query types. As the Topsy graph below indicates, the reaction to the Knowledge Graph...
This includes the top 1,000 daily search queries and top 1,000 daily landing pages for the past 30 days, in addition to the impressions, clicks, click-through rate (CTR), and average position in search results for each query.
A strong keyword focus: The content has a specific query for which it is designed to rank well for in search results. Distraction.gov is targeted to the phrase "distracted driving" which, while perhaps the technically accurate way to describe the...
Looking at the search query data from the AdWords Keyword Tool, more than 90 percent of the queries (after ambiguous results) relate to the car. I have no way to know that for sure, but we know that 90+ percent of the audience wants cars, and this...
For example, an over-built account can have tens of thousands to millions of keywords, but looking at the query (a.k.a Search Terms) report, you’ll see the queries that got conversions are never in the tens of thousands.
TSSPC.project “Spelling”] This change used spelling algorithms to improve the relevance of long-tail autocomplete predictions.project “Query Understanding”] We improved our ability to show relevant Universal Search results by better understanding...
In this new quality era of search we have to move our focus away from keywords and focus more on the keyness factor of the content which has the potential to correlate to searches made on the search engines as the semantic web adds more meaning to...
