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  1. Google's New Structured Snippets Pull Facts Into a Page's Search Results

    Kohn suggests structured snippets will organize and enhance the search experience: "In short, Google knows there's a treasure trove of content that doesn't have specific structure (aka markup), and is working hard to bring order to that chaos, so...

  2. 3 Campaigns Your E-Commerce Account Should Have for Christmas

    However, as long as you exclude the page URLs of irrelevant content and are regularly making use of the search query report, it is a great way to cover all of your inventory. These campaigns offer a really relevant journey for consumers by matching...

  3. 5 Googley SEO Terms – Do They Mean What You Think They Mean?

    The present invention can instead be used later, in response to a query, in which case a user is not annoyed with near-duplicate search results. In this alternative, in response to a search query, if two candidate result documents belong to the...

  4. How Personalizing Websites With Dynamic Content Increases Engagement

    Having personalized content geared toward the searchers query on the page also provides a strong signal to Google of what the page is about, further enhancing the organic traffic to the page. Query Parameter (can be based on campaign which drove a...