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  1. How Personalizing Websites With Dynamic Content Increases Engagement

    Having personalized content geared toward the searchers query on the page also provides a strong signal to Google of what the page is about, further enhancing the organic traffic to the page. Query Parameter (can be based on campaign which drove a...

  2. New BloomReach Tool SNAP Personalizes Site Search, Navigation for Shoppers

    The products chosen to be boosted will be presented as the first options in the results for that query. If site experience – search, navigation and personalization – relies on tagging, rules and a collection of disjointed widgets, businesses miss...

  3. 3 Reasons Why Responsive Web Design is the Best Option For Your Mobile SEO Strategy

    For example, someone performing a mobile search for a local restaurant may be more inclined to use the word “nearby” in their search query. Additionally, Google prefers responsive web design because content that lives on one website and one URL is...