You've probably heard of QDF or "Query Deserves Freshness" as a signal Google looks at for certain queries. Google is the web's most discerning user – Matt Cutts, March 2013: "What Google wants is what users want" and Bing is very close behind (if...
Your description (which usually appears as the snippet beneath the link to your site in search results) should entice people to click on your results by letting searchers know that your site provides an answer to their query or is a good resource.
What is being done to detect and remove results from larger sites when they don't have unique content that is relevant to a query (e.g.yelp.com results with no reviews, Facebook "business" pages that weren't actually created by the business)?
Similar to Google Authorship, linking your Google+ page using the rel=publisher tag on your site not only helps you build relationships with friends and followers, but also gives Google information they can use to determine the relevancy of your...
Category Relevant Search Results, Query Suggestions, and Advertisements Based on Location? If my web host has a lot of spammy clients, will that influence my site's ranking in search results? SSL Web Sites Don't Get Ranking Boost In Google – Search...
Take for example, the suggestions for the query "Google Plus is…" As our algorithms change and as the web (including your site) changes, some fluctuation in ranking can happen as we make updates to present the best results to our users.
Last week, in preparation for this column, I published a query looking for great examples of non-SEO tactics that had great SEO benefit. Given the competition in the SEO space for this industry, we knew we had to reinforce the brand of our primary...
For example, someone performing a mobile search for a local restaurant may be more inclined to use the word “nearby” in their search query. One of the most appealing aspects of responsive web design is that a responsive website can provide a great...
Does the ad match the search intent, as represented by the search query? Search engine optimization (SEO) became an arms race to stuff as many keywords into the web page as possible. As you can imagine (or perhaps remember), search engines...
A number of major search engines provide a way to glimpse into the web's query stream to discover the most popular search trends, keywords, and topics. Bing Webmaster Keyword Research Beta: Find query volumes for phrases and keywords by country and...
The second result, or first non-news result, is the same Amazon.com book listed in Google.com search results for the same query. And, although search results for the same query are similar, the results are not exact.
Search query reports and placement reports are the mainstays of great optimization. Web analytics are often murky, but more sophisticated now than the early days of log files. Mobile web and app analytics are still very much in the early stages.
Remember that since the Venice update even generic terms with no location indicated in the query bring up localized result. There is an extremely complicated web of providers of local data with many supplying data to others.
There’s a story behind every query that’s the basis of the content you’re going to create. Whether you’re the expert on the topic or you’re interviewing the expert, ask what sort of problems someone who would be using that query is trying to solve.
On the tablet version there is a way to put catalog pages into “favorites” but there is not a way, on the desktop or tablet version, to input a search query (such as a brand name) and search only the returned results.
My next few articles will dive deeper into the different roles that engagement, intent, actions, and interaction play throughout the search process and underscore how engagement should be a key factor in query research, SEO tactics, reporting...
If the query relates closely to a visual concept that could be better explained in a video than a blog post, you will almost certainly gain a better search position by producing a video. If Google sees it as relevant to a particular query, you’ll...
If you work with enterprise level customers you can easily run a query on many social platforms to determine how many of them are utilizing that particular site, and with what frequency. If you’re just beginning to tackle the social web your time...
On the Google Catalogs dashboard, there is a tab in which the publisher can enter a query such as a part number or product name to search for products that are in the publisher’s Google Shopping Feed.
For now, what we understand about this process is that when a Facebook user types a query that Graph Search is not able to handle within its own framework, or when they specifically request a Web search from within Facebook, Bing will be handling...
