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  1. Is Google’s Knowledge Vault Smarter Than Siri and Cortana?

    In order to see just how effective this technology is, SEO consulting agency Stone Temple conducted a test in which it analyzed 3,086 different queries that may trigger a knowledge panel (meaning content in the search results that directly answers...

  2. "Content Performance Marketing" – 3 Steps to Future Success

    One great example of answering these types of queries with in-demand content is Nordstrom and its how-to video on scarves, answering the query "how to tie a scarf. Gauge demand by looking at the historical performance of your Web content over time...

  3. Google's New Structured Snippets Pull Facts Into a Page's Search Results

    Kohn suggests structured snippets will organize and enhance the search experience: "In short, Google knows there's a treasure trove of content that doesn't have specific structure (aka markup), and is working hard to bring order to that chaos, so...

  4. 3 Campaigns Your E-Commerce Account Should Have for Christmas

    However, as long as you exclude the page URLs of irrelevant content and are regularly making use of the search query report, it is a great way to cover all of your inventory. These campaigns offer a really relevant journey for consumers by matching...

  5. How Google Pigeon Impacted Local Queries, and What You Can Do

    Over at Blumenthals.com, for one query, it appeared that the "radius of the search has been reduced significantly. Reports across the Web from multiple sources show real estate queries experiencing dire consequences from Pigeon, and as you can see...

  6. SEO Strategies for JavaScript-Heavy Single Page Applications or AJAX Sites

    Unlike the fragment part of a URL, query strings are visible to server-side systems and therefore allow web developers to render the appropriate content on the server side exclusively for search engines.

  7. Remarketing Across Ad Exchanges With DoubleClick Search

    A user submits a search query to a search engine Because you're remarketing based on users search query, down to the keyword-level in DS, you can leverage a number of signals. For example, High-Intent users may only need to see another ad or two to...