It's puzzling why Yahoo just doesn't continue serving Yahoo search results and ads under the AltaVista brand name, particularly since comScore includes AltaVista in their listing for Yahoo sites when reporting on explicit core search share an...
The prior article went into great detail on the concept of query deserves diversity (QDD). As a publisher, it's important to learn the lessons that Panda taught us, and what it means for our web publishing strategies.
Internal search engine query reports Google Analytics has an easy to use navigational element to better understand the steps (web pages) converting visitors took before completing various goals on the website.Joseph Kerschbaum wrote a more in-depth...
Next, think about the type of query your keyword triggers. For example, "web design company" has much more traffic but "web design agency" brings up a higher quality of businesses. How many of you have had the "you really don't know what keywords...
Speeds up the purchase funnel 5x.percent of users perform a search query instead of clicking on a banner ad. Beckman also recommended running query reports in AdWords that you can potentially use for your SEO efforts.
It is heading in a direction where these “dozens of signals” no longer impact some precise query that you're searching for, but instead whole areas of the web that you'll want to explore. Perhaps what we don't realize is that Google has trained us...
We are going to compete for every long tail search query we can think of. To Google it is about recognizing patterns in web publishing behavior that allow them to show more of the top quality sites in the first few search results, and less poor...
In Windows 8.1, the Search charm will provide global search results powered by Bing in a rich, simple-to-read, aggregated view of many content sources (the web, apps, files, SkyDrive, actions you can take) to provide the best 'answer' for your query.
Depending on the way you ask the question, the search results below the card change, just like a regular ol' typed query. The feature is still working out bugs, and just like any search, using the information available to it on the Web.
For example, if your site has inventory of black A-line dresses but no specific page for it, and data shows there is a demand online for the query: “black A-line dresses,” BloomReach technology will pull together a page of all your black A-line...
If available, know their browsing history and ultimately have their query available in a drop-down menu within a few taps. In the last decade, search marketers have been faced with a gargantuan amount of online data and web analytics, and...
You've probably heard of QDF or "Query Deserves Freshness" as a signal Google looks at for certain queries. Google is the web's most discerning user – Matt Cutts, March 2013: "What Google wants is what users want" and Bing is very close behind (if...
Your description (which usually appears as the snippet beneath the link to your site in search results) should entice people to click on your results by letting searchers know that your site provides an answer to their query or is a good resource.
What is being done to detect and remove results from larger sites when they don't have unique content that is relevant to a query (e.g.yelp.com results with no reviews, Facebook "business" pages that weren't actually created by the business)?
Similar to Google Authorship, linking your Google+ page using the rel=publisher tag on your site not only helps you build relationships with friends and followers, but also gives Google information they can use to determine the relevancy of your...
Category Relevant Search Results, Query Suggestions, and Advertisements Based on Location? If my web host has a lot of spammy clients, will that influence my site's ranking in search results? SSL Web Sites Don't Get Ranking Boost In Google – Search...
Take for example, the suggestions for the query "Google Plus is…" As our algorithms change and as the web (including your site) changes, some fluctuation in ranking can happen as we make updates to present the best results to our users.
Last week, in preparation for this column, I published a query looking for great examples of non-SEO tactics that had great SEO benefit. Given the competition in the SEO space for this industry, we knew we had to reinforce the brand of our primary...
For example, someone performing a mobile search for a local restaurant may be more inclined to use the word “nearby” in their search query. One of the most appealing aspects of responsive web design is that a responsive website can provide a great...
Does the ad match the search intent, as represented by the search query? Search engine optimization (SEO) became an arms race to stuff as many keywords into the web page as possible. As you can imagine (or perhaps remember), search engines...
