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  1. How to Make Your Keywords Fit Your Marketing Messaging

    Next, think about the type of query your keyword triggers. For example, "web design company" has much more traffic but "web design agency" brings up a higher quality of businesses. How many of you have had the "you really don't know what keywords...

  2. SEO Into 2014: The Irreversible Changes in Google's Products

    It is heading in a direction where these “dozens of signals” no longer impact some precise query that you're searching for, but instead whole areas of the web that you'll want to explore. Perhaps what we don't realize is that Google has trained us...

  3. BloomReach Adds 4 New Metrics to Measure Page Quality

    For example, if your site has inventory of black A-line dresses but no specific page for it, and data shows there is a demand online for the query: “black A-line dresses,” BloomReach technology will pull together a page of all your black A-line...

  4. Top Google Website Optimization Resources

    Similar to Google Authorship, linking your Google+ page using the rel=publisher tag on your site not only helps you build relationships with friends and followers, but also gives Google information they can use to determine the relevancy of your...

  5. What on Earth is a Nexialist and Why Are They So Good at Link Building?

    Last week, in preparation for this column, I published a query looking for great examples of non-SEO tactics that had great SEO benefit. Given the competition in the SEO space for this industry, we knew we had to reinforce the brand of our primary...

  6. 3 Reasons Why Responsive Web Design is the Best Option For Your Mobile SEO Strategy

    For example, someone performing a mobile search for a local restaurant may be more inclined to use the word “nearby” in their search query. One of the most appealing aspects of responsive web design is that a responsive website can provide a great...