While you might not ever be able to rank for 'Life Insurance' your might very well be able to rank for 'Life Insurance broker' queries in Albany and every other city your do business in. ReachLocal will set you up with a web presence and an online...
Beckman then went on to give us some interesting stats: percent of daily queries have never been seen on Google. So look at that as new opportunities to apply your paid and earned media strategy.percent of queries in the U.S.have no exact match...
Users are straying from Google to perform more relevant queries on more relevant websites Perhaps what we don't realize is that Google has trained us to search for things (or, more directly, to “Google” for things) – and they are more than capable...
Google’s Distinguished Engineer Matt Cutts has announced that a new ranking update, one that targets spammy queries is now live. New Ranking Update for Some Spammy Queries The ranking update for spammy queries, which will impact 0.3 percent to 0.5...
If you’re not familiar with BloomReach’s other offerings, it includes technology that dynamically generates product pages, for example, from the site’s pre-existing inventory in order to answer specific queries.
He said that they are targeting specific areas (another example he included was porn queries) that have traditionally been more spammy. The latest Google Webmaster video features Distinguished Engineer Matt Cutts talking about what webmasters can...
You've probably heard of QDF or "Query Deserves Freshness" as a signal Google looks at for certain queries. Google is the web's most discerning user – Matt Cutts, March 2013: "What Google wants is what users want" and Bing is very close behind (if...
Please note that none of these search optimization resources will provide you with secrets that'll automatically rank your site first for queries in Google. Search engine optimization (SEO) professionals, web designers, and bloggers read a lot of...
Facebook Tests Its First Graph Search Ads, But They Aren’t Targeted To Your Queries – TechCrunchThe ads "use standard Facebook targeting and retargeting, look like its sidebar ads, and appear at the bottom of the page — and only if there is more...
However, the challenge of each is executing them at scale for the long-tail, which represents 7 out of every 10 queries. It takes an enormous amount of data to analyze and act on web-wide consumer behavior, alternative consumer product descriptors...
Prospecting: what it is and ways to do it, such as using advanced search queries or tools However, throwing a team right into the deep end isn't effective either, as green outreachers are inefficient and without guidance could spend hours perusing...
If you're stumped about what your audience might be looking for when they use a keyword, check out my post on using basic questions to create context for keywords by exploring the persona and intent behind the queries.
Local intent keywords are mostly mobile, so you need mobile landing pages for these queries.percent of "bars" (places that serve drinks) keywords come from mobile devices. Responsive web design (described above).
This means that the current generation of web surfers will increasingly be typing in (or voicing) their queries on Google. Long-tail keywords became accepted as a fantastic way to gain search traffic a few years ago.
Google’s last Panda refresh (and only one so far in 2013) was January 22 and affected 1.2 percent of English queries. The Penguin algorithm, initially released last April, was designed to reduce web spam and also hit website that had link profiles...
Google's algorithm works to predict search queries in real-time based on indexed web pages, personalized search history, other users' search activity, and Google+ (for person's name). Top Trends shows most popular search queries by parameters such...
Google and Topsy alerts are a good place to start, here’s some tips for queries that should filter out a lot of unhelpful alerts. There is an extremely complicated web of providers of local data with many supplying data to others.
So if you haven’t yet had a discussion about what sort of scenarios surround those queries, that’s an important next step. Use the keywords to perform queries of your own to assess what other types of content exist around that topic.
The search engine's awareness of these new connections stimulates their desire to engage (crawl), surface (include in index), and rank (display in SERP) brands that display a high level of trust and relevance to search queries.
One possible explanation for these findings is the reported relationship between display, video ads, and branded search queries. A 2010 report by ComScore suggests that display and video ads can increase brand-related search queries by up to 3 times!
