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  1. Link Building With a Healthy Dose of Marketing: 8 Ways to Solve Problems for Free

    Forums are the clubs of the World Wide Web; a collection of individuals who all share a common passion (or severe distaste) for something. Research Content, Resource, Product and that's not even counting the individual links and shares to each...

  2. Why Is It So Hard to Increase Your Search Rankings By One Spot?

    In today's web world that doesn't simply mean having the best product or service, but also the best plan for actively communicating that on the web. When people see you rank number one for a killer term, many of them immediately assume you're truly...

  3. What J.K. Rowling Can Teach PPC Marketers About Reaching Ideal Prospects

    Write a Diary Entry as Your Avatar at the Moment They’re About to Search for Your Product Tell them about your business, the product you’re selling, and your market niche. It’s about reclaiming human values and dignity in a world that just wants to...

  4. Nomenclature: The Industry Case For and Against SEO

    With the recent changes on Google from Search Plus Your World to the addition of remarketing functions into AdWords, it's clear that the future of SEO will be more about understanding who your customers are and how they're making decisions than...

  5. How Local Small Businesses are Evolving Their Online Marketing Strategies

    But it’s equally important to listen to small business owners, especially of the brick-and-mortar variety, to understand how they’ve been able to evolve their marketing strategies in a world increasingly dominated by search.