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  1. BloomReach Helps Retailers Deliver Personalized Content to Mobile Shoppers

    When BloomReach detects that the intent and behavior on a single merchant's web and mobile sites are significantly similar, the system observes and correlates the anonymous users to determine if its the same person," according to Joelle Kaufman...

  2. Google Plans to Combine Mobile & Desktop Ads

    Google’s recent transition to a pure paid model for Google Shopping product listings was controversial in itself. Another investor asked how Google would deal with the fact that in a mobile world, Google may not be the starting point for searchers...

  3. Taobao SEO: A Guide to One of the World's Largest Consumer Marketplaces

    Taobao, similar to eBay and Amazon, is one of the largest online marketplaces in the world and the largest marketplace in China with over 370 million users and more then 800 million product listings. Accuracy and relevancy of product descriptions

  4. Google April Fools' Day Pranks 2012: 8-Bit Maps, Chrome Multitask Mode & More!

    In a post on the YouTube Blog, Chet Flanagan, director of DVD product management, asked, “Loved a video so much that liking it, favoriting it, sharing it and even subscribing to the channel wasn’t enough?

  5. How to Use QR Codes for Better Conversion Rates

    When" opportunities: In-store shopping, catalog shopping, clothing trial in fitting room, reviewing a food menu Barcode content: Direct link to Facebook "Like" a specific product web page of consumers are more likely to buy with a positive...

  6. What if JC Penney Link Buying is Just the American Way?

    A skim read of the results below shows that most of the inbound link anchor text focusses on it's own brand name, rather than on a generic product description or product brand name. If users turned up and found they couldn't find JC Penney in the...

  7. How to Configure Analytics for Your Small Business Website

    However, for most small business web sites, Google Analytics is a good fit. Product pages viewed Assigning goal values opens up a whole new world within Google Analytics (per visit goal values, etc), that allow you to track the value of campaigns...