They're at restaurants, on buses, or even in stores – often with only seconds to check out (and not necessarily "checkout") a product out before moving on to the next task. This shopper has discovered the specific product they want and is ready to...
Not only is it a good idea to make sure your product pages are optimized for the term you’re driving traffic with in PPC (including your meta information and body content), but ecommerce sites can rank for terms in search, too.
But what if a brand is competing with large retail partners online (not to mention Amazon) for its own brand terms, or for generic searches on its key product lines? While many brands with loyal customers can trust in continued business for their...
It’s a new product, so the major publications haven’t posted reviews yet and what you see are smaller sites, most simply selling the item – no reviews. Contrast that with a search for a review of a new product.
For example, besides a click conversion, what actions on the site can help keep your product top-of-mind or encourage engagement with the consumer? Think about the kind of content your audience would be interested in (e.g.tips, product demos...
Google’s recent transition to a pure paid model for Google Shopping product listings was controversial in itself. It was a peculiar thing to say, given Google’s GoMo initiatives and their insistence that webmasters make their sites mobile-friendly.
Main Content: This could be in the form of a news article or a blog post, information about a product, a video, a tool, a search box, or a log-in. Sell a product or service Also, these sites likely have an overwhelmingly negative reputation.
Taobao, similar to eBay and Amazon, is one of the largest online marketplaces in the world and the largest marketplace in China with over 370 million users and more then 800 million product listings. Accuracy and relevancy of product descriptions
In a phone conversation, Joe Dew, Head of Product at Superfish, told Search Engine Watch that the typical type of problem Superfish is trying to tackle is how to get a machine to recognize the difference between a flat metal washer (as in seal or...
Specifically, Google is under antitrust scrutiny for the way it displays links to its own vertical search services (e.g.shopping, travel, news), how it copies content from competitors for its own sites, having exclusive deals with AdSense...
The case is also similar for add-to-cart rates, and one of the reasons is most non-mobile friendly websites still load very slowly on mobile phones and do a poor job of helping hurried, distracted mobile shoppers to filter through all the search...
In a post on the YouTube Blog, Chet Flanagan, director of DVD product management, asked, “Loved a video so much that liking it, favoriting it, sharing it and even subscribing to the channel wasn’t enough?
Some sites use the Like button to simply connect users to their Facebook page rather than Like (or Recommend) the actual product page. Shopping search technology company, The Find, shared some research into the implementation of social buttons on e...
What's a bizarre implementation or use of your product? In accordance with testimonial best practices, include your full name, company, title, link and photo along with a "product X solved my problem by.or a similar value-added description.
When" opportunities: In-store shopping, catalog shopping, clothing trial in fitting room, reviewing a food menu Barcode content: Direct link to Facebook "Like" a specific product web page of consumers are more likely to buy with a positive...
Nuts is integrated so that online stores can be more easily populated with rich product images, descriptions, and real time searchable inventory. Analogous to Facebook Connect, sites can authenticate users and their billing information with a...
For Naver, Yoon advised advertisers with high impressions that their brands can consider its Brand Search product, which features video and multiple links as illustrated in this search results page for as Samsung:
A skim read of the results below shows that most of the inbound link anchor text focusses on it's own brand name, rather than on a generic product description or product brand name. Of all the sites analyzed, Sears actually had the best balance of...
User Engagement Based Product Recommendations: Essentially a Google Labs experiment for a "users who viewed/bought this product also viewed/bought" type web app as is commonly found on many high end e-commerce sites.
Bing Chen, who handles YouTube Creator Initiatives and Product Marketing, announced the creation of the YouTube Creator Institute. Both major search engines admitted today they have 'white lists' of sites that won't be impacted by changes to their...
