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  1. "Content Performance Marketing" – 3 Steps to Future Success

    In the past, shoppers on an e-commerce site would have been satisfied with well-categorized products on a website and good product content; now those same customers want you to help them buy the product by offering buying guides and a customized...

  2. Google Goes Shopping, Buys Channel Intelligence for $125 Million

    The product assists retailers with optimizing product visibility on Facebook, search engines, and shopping engines. CI handles ecommerce solutions aimed at boosting the sales of product and services by making them easier to find on the web.

  3. Using Web Analytics for PPC Optimization: Advanced Techniques

    Possible product or service additions. If you’re just looking at conversion data in the PPC engines, broad keywords like “beach vacation spots” probably generate lots of clicks and few conversions; and your brand terms generate tons of conversions...

  4. Note to FTC: Google Satisfies Information Needs Way More Than Shopping Needs

    This study, Classifying Web Queries by Topic and User Intent discovered that the general search query breakdown for search engines was: percent informational queries.percent navigational queries.percent product queries.percent services queries.

  5. Taobao SEO: A Guide to One of the World's Largest Consumer Marketplaces

    Taobao, similar to eBay and Amazon, is one of the largest online marketplaces in the world and the largest marketplace in China with over 370 million users and more then 800 million product listings. Accuracy and relevancy of product descriptions