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  1. 5 New Website Vulnerabilities Straight from Black Hat & DEF CON

    For others, it's about taking you out of the SERPS, gathering important data, or just selling their product off your awesome site. Some of the most amazing minds in the world come together annually in Las Vegas, Nevada, to share bits of the...

  2. Driving Consumer Insights With Mobile Analytics

    For example, are your users leaving product reviews, referring the application to others, etc. The next type of analysis is Funnel analysis, which basically allows you to see who, at Activation, downloaded the product, used it 1x and filled out a...

  3. Landing Page Optimization: How to Identify Testing Opportunities

    You can see this in direct mail, product catalogs, store coupons, etc.just like you can with email marketing, content marketing, pay-per-click (PPC) advertising, and so on. For Amari that was creating supporting information and a clearer call-to...

  4. 7 Tips for Landing Page Greatness

    Images are good to use on landing pages to give a visual representation of the product or service as long as these following rules are followed: The purpose of the image is to add some visual candy to the page and help orient the visitor to the...

  5. iPhone Tops Web and Mobile Searches on Yahoo in 2011

    Surprisingly, only one natural disaster made the top 10 list, while speculation about an iPhone 5 release helped propel Apple’s product to the top.iPhone New to Yahoo’s Year in Review last year, Obsessions are a look at the people, places and...

  6. Bing Senior Vice President of Online Audience Business, Yusuf Mehdi, to Deliver Keynote at SES New York 2010

    His team leads global product management, strategic partnerships, business development and U.S marketing execution. Mehdi, a Microsoft employee since 1992, is currently responsible for global product management, strategic partnerships, and business...

  7. SearchDay: SEO Issues with Global Expansion

    This causes a problem on search engines because the web pages of the older â””discontinuedâ”” version of products generally ranks higher than the web pages of the newer versions of the same product, which we have in stock and want to sell.

  8. Implementing your Search Strategy for the Latino Market, Part 2

    Review Me – allows you to purchase a review of your product or service directly from a target blog. Rafael Jiménez, general manager of the advertising and publisher group for Yahoo Hispanic Americas, says one of the most popular online communities...