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  1. Marin Adds Google Shopping Campaign Management

    Formatting product feeds and applying custom labels to work with Google Merchant Center. This integration powers product inventory managment. Automate bid strategies based on product-specific revenue targets, optimizing bids in real time.

  2. SEO for Startups & New Businesses: An 11 Step Plan

    If your business will thrive by getting your inventory or content into as many places as possible, consider creating data feeds or APIs for third-party developers to use. You have a great idea or product, some money to invest, eager customers, and...

  3. Search Engine Watch Redesign Breaks Records

    Rather than following columns, the first step was to make it easier to follow an author or a topic via RSS feeds. With that in mind we set out to think of the site architecture in terms of structured data feeds that could be woven together in an...