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  1. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    How to Use this Segment: Apply to any conversion-oriented report to look at differences in conversion rates, conversion paths and different content consumed along the way for people on the free trial versus people who haven't yet tried your...

  2. BloomReach Adds 4 New Metrics to Measure Page Quality

    The company gives an example of where this new technology can be useful, saying “a category page launched with 10 products with every product matched to the category can become low quality if some of the products quickly go out-of-stock or are...

  3. 3 Keys to Activating an Audience with Smarter Content

    Is it the product preview video content, the case studies, the infographics, or none/all of the above? Your audience data and web analytics can hold the key to understanding what kinds of stories told in which form(s) are the most likely to lead to...

  4. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Going Viral not Required to Succeed – with YouTube’s Lane Shackleton – Ramblings About SEO BlogThe product manager from YouTube's monetization team chats with Eric Enge about being successful on YouTube, the role of organic search, AdWords for...

  5. Driving Consumer Insights With Mobile Analytics

    For example, are your users leaving product reviews, referring the application to others, etc. The next type of analysis is Funnel analysis, which basically allows you to see who, at Activation, downloaded the product, used it 1x and filled out a...

  6. Landing Page Optimization: How to Identify Testing Opportunities

    You can see this in direct mail, product catalogs, store coupons, etc.just like you can with email marketing, content marketing, pay-per-click (PPC) advertising, and so on. Show them you can start with 50% or maybe even 25 percent of your overall...