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  1. Marin Adds Google Shopping Campaign Management

    This integration powers product inventory managment. Formatting product feeds and applying custom labels to work with Google Merchant Center. Automate bid strategies based on product-specific revenue targets, optimizing bids in real time.

  2. Remarketing Across Ad Exchanges With DoubleClick Search

    Group similar users together into multiple remarketing lists derived from a basic structure (e.g.category, brand, product). Create a flow that makes assumptions, such as, "If a user bought 1 product from brand X, we'll serve them remarketing ads...

  3. Mobile Now Exceeds PC: The Biggest Shift Since the Internet Began

    Mobile is preferred over the PC for executives conducting research during and after office hours, according to the IDG Global Mobile Survey 2014.percent of executives own a smartphone used for business.percent of executives use their smartphone to...

  4. Yahoo Retires Less Popular Products to Make Room for New Innovation

    Xobni: As we announced in July 2013, although we are shutting down Xobni.com and the Smartr Product Suite today, July 2, we have incorporated many Xobni-like features into Yahoo Mail (like compose auto-suggest and people-centric mail search) and...

  5. Yandex's Sibir Reverse Image Search Technology is Pure Awesome

    The developers over at Yandex accomplished this creation of computer vision technology, enabling users with a better image search product. Needing a photo or image is also true for Web-based or various publications, including but not limited to...

  6. Adobe Experience Manager: Content, Search, Social & Mobile – An Integrated Future

    This is how Loni Stark, director of product and industry marketing at Adobe, helped described the new Adobe Experience Manager. The new Adobe Experience Manager is a great example of product and industry innovation where all digital channels...

  7. Google Reveals What New & Expectant Parents Search For

    For example, online retailer Magic Beans uses Google Product Listing Ads to reach consumers shopping for baby products on their mobile phones. Most searches happen in the summer months, when most babies are born in the United States – an insight...