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  1. How to Create Effective Content to Help SEO & Sales: 3 Top Ideas

    Take a look around the web at related content that has been a hit online, and find ways to put your own spin on it. While it is unknown whether the folks at Business Insider had seen the previous infographic by Mint or not, online readers still got...

  2. 10 Insights from a Lite SEO Audit That Any Small Business Can Benefit From

    Don’t want older pages sitting on the web for anyone to find. It was basically an online brochure that nobody was working on, wasn’t being updated, wasn’t being tracked, and to their knowledge, supplied no value to their business at all.

  3. Qihoo Search: Dead on Arrival?

    According to Steven Millward, an expert in Asian digital marketing, “360 Search features seven main tabs: news, web, video, MP3, images, maps, and answers. It is expected that the launch of 360 will radically alter the existing structure of the...

  4. Can the SEO-PR Love Affair Survive After Panda & Penguin?

    One way to look at it is like this: The online media outlets are the search engines and social networks. Include one or two links in the wire version, and different links in the blog/web versions. The SEO industry has been in bed with press...

  5. The Trouble with Tribbles: Beyond Google’s Cookiegate Browser Settings Hype

    On the open web, he who owns the data rules the advertising world. Google doesn’t get off the hook for using an invisible web form to trick Safari. This meant they had chosen to allow cookies that would track them around the web, across any...

  6. Are You Competing with Your Own Business Identity?

    Many companies struggle with this issue as inconsistent, cross-platform ad content regarding a business’ anchor identity creates confusion and noise for consumers who are desperately trying to find distilled business information through online...

  7. 7 Tips for Landing Page Greatness

    Driving prospects to an online landing page is often an interim step toward this end goal. People don’t read on the web. Multiple versions of the same item in different colors won’t help. Social buzz will drive more traffic to the page, validate...

  8. iPhone Tops Web and Mobile Searches on Yahoo in 2011

    New to Yahoo’s Year in Review last year, Obsessions are a look at the people, places and things that dominated our interests, at least online, over the course of 2011. The iPhone 5, that as yet non-existent source of fascination for techies around...