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  1. 8 Lessons Learned From Owning a Search Agency for 15 Years

    Define your target market or ideal customer and focus 100 percent on them. Reality eventually hit, and most of them realized they needed to market their website in order to make money. Who offers a similar service to the same market?

  2. 3 Building Blocks for Content and Search Marketing Success

    From social media monitoring, to audience profiling, Web analytics, and traditional research and business strategy, understanding your buyers, personas, and target audience helps you map and build demand- and content-based strategies to deliver...

  3. Adobe Experience Manager: Content, Search, Social & Mobile – An Integrated Future

    With all eyes in our community on the convergence of content, search, and social practices (with me initially writing about this in 2012), this strategy becomes even more compelling when you dig deep into at research such as the Content Marketing...

  4. Nuances of Spanish Language Search Marketing

    Knowing each market thoroughly is important for best practices when marketing to these countries. Also to be noted is that Spaniards shop less frequently online and are more likely to use at social networks to research a product before purchasing it.

  5. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    We have all done market research on our competitor's website, keywords and ads, but how actionable is that data? Visibility for keywords searched and content sites that your target market is using. Once you've clearly defined your target market...

  6. A New Direction for SEO in 2014: The Secure Search Manifesto

    The rapid pace of change in our market, fueled by the convergence of earned, owned, and paid media has meant that the traditional SEO mindset moved from keyword-centric methodologies toward new content-centric, and key revenue based strategies.