Essentially, you're looking to create one or more data-driven personae based on first-party data from customers, partners, employees, and market research providers. Effective content marketers follow a three-step audience research, planning, and...
Engineers do extensive research on their target, from industry research to current products in market. Research Research is the first phase of the engineering process and the key to finding out exactly what is needed.
Google searches predict market moves – BBCAnalysis shows there is potential big profit to be made by tracking search volume for certain terms. Yandex revenue continues to slow in Q1 2013 – up 36% to $257m – but profit rises 79% to $72m – The Next...
Before any sort of execution, our marketing and strategy team created a near 30 page creative brief that was fueled by specific goals we wanted our new website to achieve, and backed up with persona-driven market research.
How do you see this impacting, if at all, market share of search with traditional search providers, Google and Bing? Overall, it is a vertical play within the overall definition of search engines as we know them, though there is potential to take...
Mine competitor assets: There are a number of SEO tools on the market that allow users to find the "top pages" on competitor websites. In our research, we've discovered an interesting correlation: the more external links on a page, the more inbound...
Just like the professor's research paper, which lists other research papers referenced by the professor in creating their paper. What really makes these programs trivial for Google or Bing to flag is when the award badges seem to appear only on the...
Thirty percent of all product searches now begin on Amazon as opposed to 13 percent on Google according to Forrester Research, and according to a separate report from comScore, product searches on Amazon have grown 73 percent over the last year...
This SEO process can't begin and end in a particular project phase or be completed after just one month of keyword research. The way we market, sell, deliver and report on SEO services has not kept pace and needs to catch up.
You stay current with shifting market dynamics. Do additional research on the recipient’s passions and interests and include them in the email to make it more affective. The above tips are also great for doing competitive research.
The ministry claimed that Google currently has too much control of the country's mobile industry and is using its stranglehold to hinder competition in the market in a white paper. Our country's mobile operating system research and development is...
For example, if you are looking for people talking about sandals and styles then look for evangelists talking about it on the brand page, identify market keyword and discover conversational phrases. Psychographic research is all about collecting...
Market Research (surveys, focus groups) GOAL: Market Research, Improve Customer Satisfaction, Reduce Research Costs brand online insights/comments X _____% focus group insight quality X $_____ equivalent focus group cost / _____(#) insights from...
"Digital disruption is here," Shar VanBoskirk of Forrester Research announced during the day two keynote at Covario’s INFLECTIONPoint 2013 conference. Adjust based on market conditions. If the market wants something else, adjust your product to it.
Coca-Cola (I hear they put a penny or two into market research) is a great example. The title is the first and most important element on any given web page. The title and description you select for your web page should be viewed as an ad.
Mobile Experiences Will be Reinvented With Mobile Specific Technologies either on device, on web or in store – based on new technologies on the market. At the same time, the search ecosystem will continue to change rapidly – a new search solution...
We have pushed clients to move beyond basic optimisation and build content that adds value to people in-market for their products / services You can see my posts on a new, fairer method for keyword research here.
If your goal is to keep people coming back and invite new readers, you should do some target market research to see what your audience will respond to. Lisa Buyer wrote a fantastic piece about how to use it for visual marketing and even though it...
Sales ready conversions will often have lower conversion rates than more informational/research oriented conversion types. For example, it would be much easier to have a high conversion rate for an email newsletter or free research than a sales...
If your link strategy is to hope that your content generates links on its own (and I hope you're doing more than that), then make sure you do your keyword and market research to find out what searches are being used so that you can work those...
