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  1. A New Direction for SEO in 2014: The Secure Search Manifesto

    The rapid pace of change in our market, fueled by the convergence of earned, owned, and paid media has meant that the traditional SEO mindset moved from keyword-centric methodologies toward new content-centric, and key revenue based strategies.

  2. Localization for International Search Engine Optimization

    Find out how your competitors are advertising their products and services in the same market. There are many horror stories about poorly translated advertisements, so don't think that you can simply pay for direct translation of your web copy and...

  3. How to Hire (and Keep) Digital Marketing Talent in 2014

    It's a seller's market. So if you are in the market to buy or sell digital marketing talent, credentials and certifications matter; even at a higher executive level to have a high level understanding of the basics of SEO terminology, reporting and...

  4. SEO in the Age of Apps: Diversifying Your Mobile SEO Strategy

    To succeed as this app-based search ecosystem evolves, brands need to understand the relevant apps on the market, the value proposition of each, and how to build rank and findability. Google's hegemony in the browser extends here as well – in...

  5. AOL Puts Entire Original Video Library on 22 Monetized YouTube Channels

    If you were to represent their respective shares of the online video market, it would resemble a penny-farthing bicycle. According to comScore’s Video Metrix for August 2012, YouTube's parent company, Google, and AOL are the two largest video...