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  1. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    Once you've clearly defined your target market, important keywords and specific PPC and/or SEO competitors, the spying can begin! We have all done market research on our competitor's website, keywords and ads, but how actionable is that data?

  2. 4 Recent Changes to Search That Make SEO Easy as Finding Hidden Treasure

    To be competitive in the job market, many will claim to have SEO skills to get that next role. Anything short of a truly dedicated effort is sure to miss opportunity to reach new audiences, create new customers, decrease market share, and...

  3. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    Earlier that day, Don asked Lisa to develop a content marketing strategy that would help British Outfitters penetrate the highly competitive U.S.teen fashion market. Get your product in consumers' hands: If you're new to the market, send free...

  4. Matt Cutts Says 'Stop' Guest Blogging for SEO: Here's Everything You Need to Know

    Although Google isn't the only search engine in the game, they are definitely the most dominant in terms of search market share in North America. High-quality multi-author blogs like Boing Boing have been around since the beginning of the web, and...