Check out his post on segments when you're done reading this one. If web analytics is like gold mining, then a Google Analytics advanced segment is the pickaxe you need to chisel through your data to expose the glimmering insights inside.
A post from the BBC last week reported Google said it's following the footsteps of organizations like the United Nations, which voted to grant Palestine "non-member observer state status" in November 2012.
Advertising can, and should, enhance content discovery in a seamless and effective manner," CEO Marissa Mayer wrote in a post announcing the new ad format. Like with web search, users appreciate complementary, unobtrusive advertising, and we're...
If you write a blog post, you’ve got something to say, you’re not just creating words and synonyms. Bing Offers– Discover Deals from Across the Web in One Place – Bing Search BlogIt's pretty much Bing Deals (R.I.P.but with a new name and a bit more...
We wrote a detailed post about how to perform a content audit and establish an inventory (you can download our template here). But, this post isn't a lesson in SEO. This section deserves it's own post, but there are a few things to point out.
I asked a few prominent SEO professionals their opinions on what the key indicator of spam was in researching this post and almost all pointed to anchor text. To paraphrase Google’s web spam lead Matt Cutts the algorithm filter has "iterated" to...
Including rich anchor text links inside a guest post If the New York Times accepted a guest post from you, what are the chances that they would let you load rich anchor text links inside your post back to the blatant money-making page on your site?
Users could also post promotional hashtags on their pages if they so choose, as they do on Twitter. And hashtags could also serve as important tools for cross-platform marketing campaigns, according to Steve Birkett, marketing associate with the...
This certainly gives a sense of the popularity, and perhaps the importance, of a given post. Let's talk a look at an example post: I am not going to dig into that the entirety of that argument today, other than to note that in my recent interview...
For example, if the post is not relevant to your site, or the site is not relevant to your post, don't do it. In addition, the links you get your clients should always be simple attribution links at the bottom of the post.
Will Super Bowl advertisers be able to dial in the previews and extend the post-Super Bowl bump this year? How web traffic is impacted by television advertising around the Super Bowl. In the meantime, both the Adobe Digital Index team and Search...
They can promote upcoming dance shows, post photos in hopes of getting more parents to sign their kids up, offer special rates for signing up before a certain date, give parents information about rehearsals and extra practices, etc.
Relaunched exactly a year ago, via a quick post on Hacker News, Walling's new HitTail has suffered no downtime and the improved database means current customers have seen their keyword suggestions increase ten fold.
Can you write an article and place it as a guest post on an authoritative site? If this is one of your products, at a minimum, you need a page dedicated to left-handed golf clubs where the search phrase "left handed golf clubs" is featured in the...
As we’ve been preaching to clients that good content is honest content, I thought why not post-mortem our performance in public and let the data serve as a vehicle to describe how we’ll be approaching SEO in 2013?
Definitely make sure that you're properly set up with a Google+ author profile though, and make sure that if you do guest post somewhere, you do it on a site that also adds value to the web (and your niche) and doesn't exist only to host guest posts.
We then posted that on our Facebook, then built Page Post Ads surrounding it. Marty (Weintraub) wrote a post entitled Thanks GM, That Leaves More Facebook Ad Impressions for Me after GM’s announcement.
A couple months ago, RJmetrics.com reported that Google+ user activity typically boils down to one post and then little to no engagement thereafter. A majority of the web and sites are based around this model.
These changes rolled out very recently, and their launch language was approved after the cutoff date where we were finalizing the blog post," a Google spokesperson told Search Engine Watch. We’ve asked Cutts for clarification and will update the...
He added, “Viewers will be able to enjoy nearly 20,000 videos from their favorite AOL brands like The Huffington Post, TechCrunch and Moviefone; original series Beyond the Battlefield and Little Women, Big Cars; and vertical content on topics...
