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  1. Secure Search, Rank & Finding Lost Keyword Traffic: A Conversation with gShift

    Adams pointed me to a post on gShift's blog where they talk more about this, and stated that while Hummingbird is the future of search, and centered on voice search and the mobile era, it's really about lending a certain level of comfort to Google...

  2. The Evolution of Guest Blogging: Where Does it Stand in 2014 and Beyond?

    In a recent post that rattled the SEO industry, Google's Matt Cutts, the search engine's chief spam fighter, rallied a call that has many marketers quaking. Guest post in a variety of online venues. What are you doing differently with your writing...

  3. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    We can post videos, do a print and social campaign, and create a positive image for our brand. Look at the difference in trust between the content brands post themselves on social networks (15 percent trusted in the U.S.and consumer-generated...

  4. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    Check out his post on segments when you're done reading this one. Segment Contributed by: Justin Cutroni is a web analytics blogger, speaker, and the Analytics Advocate at Google. If web analytics is like gold mining, then a Google Analytics...

  5. Google: 25,000 Government Requests for Data in First Half of 2013

    It included a blacked-out chart to demonstrate this gag (pictured above).Richard Salgado, legal director for law enforcement and information security at Google, said the firm wanted to reveal this information but was forbidden from doing so.We...

  6. Google '(Not Provided)' Keywords: 10 Ways to Get Organic Search Data

    In 2011, Avinash Kaushik, one of the world's top analytics experts and an evangelist for Google, wrote a blog post "Smarter Data Analysis of Google's https (not provided) change: 5 steps" detailing the things marketers can do within their Google...