If web analytics is like gold mining, then a Google Analytics advanced segment is the pickaxe you need to chisel through your data to expose the glimmering insights inside. We've tapped into some of the web's finest web analytics professionals to...
Robust online marketing is imperative for survival in a web-driven world. Nearly every business today must decide how much to spend on search engine optimization (SEO). Instant results often involve SEO practices that are against webmaster...
A microblogging tool that forces copy-like conversations, Twitter enables quick information to link backs to important web pages of conversion (i.e.your website and your blog. When your content is placed on Google+ it has the chance to rank higher...
Or is the search engine caught up in a sticky Web of political dissension? Google Maps currently shows little or no detail for major Palestinian towns such as Nablus and Ramallah, while many Jewish West Bank settlements have streets and parks...
Like with web search, users appreciate complementary, unobtrusive advertising, and we're committed to delivering just that. Most other major publishers don't have the level of science, investment, and platform engineering that we do," Burke said.
Bing Offers– Discover Deals from Across the Web in One Place – Bing Search BlogIt's pretty much Bing Deals (R.I.P.but with a new name and a bit more of a local focus. Search has moved beyond just finding keywords, but it still doesn’t read all...
We can now map that need state to web pages, keyword ads, display ads, and more. At minimum, you'll need to catalog by ID, URL, title, type (web page, PDF, video, etc.relevance (will it make the transition?
And, try and have a plan for how social works with other things that you’re doing, from PR, to web design, to promotional marketing and – yes – to search engine optimization. Because the term "social" is used to mean almost everything on the web...
So because of these major differences between web analytics and mobile app analytics about 40 companies sprang up to do mobile analytics according to Kadanoff, which is a lot. On the web analytics side the web measurement model is really centered...
The keyword field influences the search results because there is far less text to indicate relevance of an app than there is for a traditional web page. The title of the app determines the URL and title tag of the web page the app is hosted on.
To paraphrase Google’s web spam lead Matt Cutts the algorithm filter has "iterated" to date but there will be a "next generation" coming that will have a major impact on SERPs. In my view Google uses its Hilltop algorithm, which identifies so...
There was a lot of buzz about the comments he made on infographics and boilerplate content on web sites, but nothing on this comment, which I thought was the most telling statement in the entire interview.
Build page-level, and competitive web SEO intelligence within the CMS experience. Search and social media technologies have taken huge strides over the last few years changing, adapting, and building tools and platforms to innovate in line with the...
Responsive web design (described above). Google's official policy is that responsive web design is preferred if it's the right solution for your user. Sometimes apps are the best choice (i.e.the Google Now app) – people spend a lot of time on apps...
Large banners and sliders, which are so common on responsive sites that come back from web designers, often result in visitors having to scroll down to see links in menus that were easily crawlable before the redesign.
Search should be about completing tasks faster, and Bing's unique blend of visuals, social signals and web-sourced data brings together an ideal mix that searchers are very responsive to. We discussed the overlap between social and search, and why...
And hashtags could also serve as important tools for cross-platform marketing campaigns, according to Steve Birkett, marketing associate with the Esvee Group, a marketing and web services consultancy in Brooklyn.
I am not going to dig into that the entirety of that argument today, other than to note that in my recent interview with Bing's Stefan Weitz that Weitz pretty resoundingly shut down the notion that Bing uses Facebook Likes and shares as a web...
A number of major search engines provide a way to glimpse into the web's query stream to discover the most popular search trends, keywords, and topics. Google's algorithm works to predict search queries in real-time based on indexed web pages...
Since Google News is the largest aggregator of news content on the Web, and its news results play a prominent role in many organic search results pages, these factors will be of particular interest to SEO professionals attempting to improve their...
