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  1. 10 Lessons About Enterprise SEO

    URL structures that cause duplicate content / difficult to index Therefore, at a bare minimum, you must have a comprehensive web analytics platform that has been properly configured to measure organic search traffic, brand versus non brand...

  2. Note to FTC: Google Satisfies Information Needs Way More Than Shopping Needs

    In short, Google is the gateway to the fraction of the web it has managed to index. Or from the founders of any given web search engine, for that matter. Yet, it represents only a fraction of the entire (exponentially growing) world wide web.

  3. Matt Cutts, Social Signals, Author Authority, Ranking Factors & Google Realtime

    Twitter can be crawled but does not have enough of a global presence on the web to be counted as an authority on enough topics to make a significant dent in the organic index. Whilst Cutt's announcement may be taken as a indicator of what is to...

  4. Effective Search Marketing Strategy Determines Fate of Organizations

    This web site wasn't designed to showcase the high-end fine furniture brands that Porters sold, the service area that Porters once served across the Midwest reached effectively by television advertising, or structured to index well in Google.