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  1. The New Inbox: The Intersection of Email, Mobile & Social Marketing

    Fleck then asked, "How does something that builds a connected Like or connected Fan give us that data layer in Social that allows us to begin to target on things like categories, content segregation, social linking index, and so forth ‐ so that we...

  2. Top Google Website Optimization Resources

    The SEO Starter Guide is filled with Google's advice on best practices to make it easier for search engines to crawl, index, and understand your content. Penalties from Google can be detrimental to your sales if you are removed from the search index.

  3. 3 Reasons Why Responsive Web Design is the Best Option For Your Mobile SEO Strategy

    This is because responsive design sites have one URL and the same HTML, regardless of device, which makes it easier and more efficient for Google to crawl, index, and organize content. Contrast this with a separate mobile site which has a different...

  4. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    American Customer Satisfaction Index (ACSI) Search Web Traffic Referrals 4. Advertising Value - Search Web Traffic Referrals: e.g.social reviews or comments ranking in search results) GOAL: Drive More Web Traffic, Reduce Ad Costs search referral...

  5. 10 Insights from a Lite SEO Audit That Any Small Business Can Benefit From

    The site had one inbound link according to Majestic SEO’s fresh index, and only six based on Majestic’s historic index. And by the way, that one link in the fresh index was nofollowed. Also, my last post covered how to use the web developer plugin...