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  1. 40% of Marketers Want to Reinvent Themselves: Data & Change at Adobe Summit 2014

    According to Adobe's research, 76 percent of marketers agreed they needed to be more data focused, yet 49 percent said they trusted their "gut" to guide decisions on marketing budgets. Each of these users necessitated a different web experience.

  2. SEO for Startups & New Businesses: An 11 Step Plan

    This is too much ground to cover in detail in this one guide, but here are a few helpful optimization resources: Search engines are geo-locating results more and more – not just the local results block but the core web results as well.

  3. 4 Recent Changes to Search That Make SEO Easy as Finding Hidden Treasure

    Because there is no definitive guide to search to serve as the treasure map for top positions in search, professionals must seek clues provided by clues provided by the search engines, and insight from their own experience to chart their path.

  4. A New Direction for SEO in 2014: The Secure Search Manifesto

    Here are four key truths about secure search that you can use as a guide to formulate your strategies in 2014. The opportunity manifests itself in analytical integration and how you connect the search, social, and content dots on your web page.

  5. 5 Steps to Building a Results-Driven Multi-Channel Plan for 2014

    Data can guide proper allocation of resources of owned, earned and paid media for optimum results. When planning an integrated marketing approach, a historical perspective provides the insight needed to guide allocation of resouces to promote...

  6. Google's Your Money or Your Life Search Quality Ratings: What Webmasters Need to Know

    In the recently publicized Google Search Quality Ratings Guide, the handbook used by Google's quality raters, there has been much discussion and speculation over a section Google calls "Your Money or Your Life".

  7. Securing the Future of SEO: Global Brands & 5 '(Not Provided)' Solutions

    We will, instead, rely on Search Traffic to Pages versus detailed Keyword data to guide our organic search tactics. Manager, Search + Web Content – Autodesk Understand structured data, the semantic web and how Google looks to "link" topics and...

  8. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    Google Analytics offers an "Opportunity Matrix", which presents Access and Empower as pre-requisites to see opportunities and insights to guide aggregate action, and automated action. In-product help videos are now available throughout the GA...

  9. How to Build Your First Content Marketing Strategy

    I recommend this article, "The Definitive Guide to Crafting Winning Calls to Action in Your Content. A web designer, for example, would probably consider features such as brand consultation, requirements analysis, design mock-ups, reviews and...