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  1. The End of Link Building as We've Known and Loved it

    Start a social media campaign: Become an active community member. Discussing you in comments on blogs or forums. Comment on blogs, forums, videos, or whatever medium your potential customers consume. Prior to the emergence of Google, links weren't...

  2. SearchDay: Five Traits of the Ideal Link Builder

    A candidate with many of these five qualities is more likely to be a successful and productive member of your link marketing team. Search Engine Watch Experts Columns

  3. SEM Vendor Checklist

    Are you a SEMPO member? In which forums is your agency "known"? We report the top search marketing news daily at the Search Engine Watch Blog. We've all heard anecdotes regarding the unfortunate results of under-qualified or downright deceptive...