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  1. 130 Questions to Ask When Choosing a Local Search Automation Tool

    How do we report issues with information being listed on search engines like Google, Yahoo, and Bing? From what other tools (Web analytics, CRMs, etc.can [VENDOR NAME] import reporting metrics? Can [VENDOR NAME]'s platform send and publish to...

  2. Effective Storytelling for Brands: How to Drive Discovery & Engagement

    At the dawn of Web 2.0 a couple of years after the collapse of the Internet bubble, a new type of business emerged that enabled real people to share experiences, ratings, reviews, and recommendations for products and services with the world.

  3. 10 Google Analytics Advanced Segments That Reveal Search & Social ROI

    Web analytics expert and Google's Digital Marketing Evangelist Avinash Kaushik once said, "All data in aggregate is crap," because insights aren't found when looking at large amounts of data, but rather through focusing on important segments.

  4. Facebook on Graph Search Posts Index: 700 TB of Data & 100+ Ranking Factors

    Facebook's underlying data schema reflects the needs of a rapidly iterated web service. Their search engine, Unicorn, is an inverted index framework with capabilities including index building and data retrieval; raw data is converted and separated...

  5. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    In the context of Google Knowledge Graph, the semantic web, Hummingbird, Penguin, Panda, and performance of the website as a business asset, Google Analytics may have little value to those who aren't reliant upon paid traffic as a primary source...

  6. InboundWriter Promises More Insight into How Content Will Perform Prior to Publishing

    InboundWriter released research findings in September that stated just 20 percent of a site's web content is responsible for driving 90 percent of the traffic. InboundWriter doesn't disclose its data sources but Besthoff said some of it is third...

  7. Marketing Automation & Search – 3 Strategies for Mutual Success

    Rewriting an article three different ways and posting in three different locations (internal blog, external byline article, and web page) For example, if the marketing automation team is developing a monthly whitepaper, the SEO team can break apart...