SEO News

Web Search Google

RSS
  1. The Rise of the User Experience Marketer

    This week’s big mobile search news – that Google is adding mobile-friendly site labels in mobile SERPs – highlights the rising importance of user experience in search marketing. Web development decision-making should be informed by both UX and...

  2. Yahoo Beats Out Google to Become Mozilla’s Default U.S. Search Engine

    We are adopting a more local and flexible approach to increase choice and innovation on the Web, with new and expanded search partnerships by country. But given that Firefox users alone search the Web more than 100 billion times per year, the...

  3. Thanksgiving 2014 - What I’m Grateful for in SEO

    In fact, it was the inclusion of links that gave Google the initial edge that allowed them to assume the role as the most powerful search engine on the Web, a title they’ve run with to say the least. If Cutts’ confirmation wasn’t enough, Google’s...

  4. Evolution in Digital Marketing Skill Sets

    Or, analogous to search marketers who ignored learning Google Analytics back in 2005. These analytical skills include statistics, Web analytics, data manipulation, and advanced Excel number-crunching.

  5. Mobile Ad Spend Skyrockets as Mobile Search Volume Grows

    In second place is Baidu, the Beijing-based Web services company that accounts for 96 percent of the Chinese search budget. Around the world, Google dominates in the global search engine market share, with 74 percent of the impressions, 61 percent...

  6. Spooky Google Doodles for Halloween 2014

    Just as Halloween has seen some evolution over the years, so have the holiday-themed Google Doodles presented each year on the Web. Lucky for us, the official Google Doodles archive includes doodles from this year, as well as those from previous...

  7. Writing Your Way to the Top of Search and Social Results

    Brands and marketers can gain inspiration from the E-A-T (expertise, authority, and trust) concept outlined in Google’s Search Quality Guidelines when creating quality content guidelines for Web pages, social media posts, press releases, or...