Our website was opened to search engines on June 11. I see such great results from marking up data in a web page, and I'm excited to see the barrier to entry lower even further. Now we get to the beauty part of why this works so well for search.
AltaVista was one of the original search engines on the web, and was established well before Google hit the scene. Yahoo, as part of their efforts to focus on specific web properties, has decided to close the search engine AltaVista.
That differentiation needs to be perceptible, both to users and search engines. If users and/or search engines cannot perceive that wonderful new custom feature or content you added to the site, then you wasted your time and effort in implementing it.
Back in 2002, the Federal Trade Commission (FTC) established guidelines for the various search engines to follow when it came to distinguishing to the users what results are paid for and what results are natural, or free, listings.
In the ruling, Jääskinen said that Google and other search engines are not subject to privacy requirements under existing European data protection law. We're glad to see it supports our long-held view that requiring search engines to suppress...
Users will continue to get savvier, search engines will become more sophisticated, and your company's priorities will change, and making sure your keywords bring more to the table than just a high search volume will make sure you're always...
Site appears to be cloaking (displaying different content to human users than is shown to search engines) or redirecting users to a different page than Google saw. Whatever you do, put your site in its own little isolated web corner, so Google can...
How you do and how you share this is, then, of vital importance to how search engines begin to assess and place you content in the SERP results. To help users quickly assess the relevance of search results, search engines expose additional rich...
Relying on any one tactic or factor within search engines is fine in the short term, but in the long term will assuredly fail. Web marketing has seen incredible growth and development in the last ten years.
The purpose of the content on your website should be to inform your reader, rather than to attract search engines. Here are five steps you can implement to avoid this scenario, and create a website that both your customers and search engines will...
Using a "Person" schema is a great way to format a large amount of data about an individual to create a nice snippet in the search engines when someone searches for their name. If Google and other Search Engines can see your Bio, Expertise, Company...
When multiple links are removed or changed within a short timeframe this is a strong signal to search engines that these links could have been acquired unnaturally. You can choose between various solutions that run as a desktop application or as...
Search engines practice good pagination practices as well, so take a page (or a post, if you will) out of Google's playbook. When it comes to SEO, pagination implemented correctly maximizes "crawl depth" and makes your content easier for engines to...
Build friendly URLs and a friendly URL structure so search engines know what your page is about. Build HTML and XML site maps to ensure search engines correctly index your site during the crawling process.
What there hasn’t been – other than whatever search engines might be using on their own – is a way for a marketers to be measuring it. BloomReach announced today the release of its “Continuous Quality Management” (CQM) technology, which aims to...
Instant results often involve SEO practices that are against webmaster guidelines put out by search engines. Robust online marketing is imperative for survival in a web-driven world. Nearly every business today must decide how much to spend on...
I've noticed on my Android phones that when I get close to my max CPU usage, everything slows down – apps, Internet connectivity, and even at times, my native search engines. Android AutoClean is one of my favorites on this list for two reasons...
Optimizing your Yelp listing is equivalent to optimizing your website for search engines such as Google. You can do this by encouraging Foursquare check-ins, making your Yelp link visible on your website and email signature, promoting your company...
Bing Webmaster Tools also has an inbound link reporting tool and it is interesting to compare differences both search engines have in these reports. Cross-reference this data with each search engine’s link reports as well, to get a sense of what...
As search engines have changed what they are looking for, the efforts we make as link builders have changed as well. A tool could be a web property or a page tied to a promotion. It is becoming more common for "link building" campaigns to be built...
