Build friendly URLs and a friendly URL structure so search engines know what your page is about. Build HTML and XML site maps to ensure search engines correctly index your site during the crawling process.
What there hasn’t been – other than whatever search engines might be using on their own – is a way for a marketers to be measuring it. BloomReach announced today the release of its “Continuous Quality Management” (CQM) technology, which aims to...
Instant results often involve SEO practices that are against webmaster guidelines put out by search engines. Robust online marketing is imperative for survival in a web-driven world. Nearly every business today must decide how much to spend on...
I've noticed on my Android phones that when I get close to my max CPU usage, everything slows down – apps, Internet connectivity, and even at times, my native search engines. Android AutoClean is one of my favorites on this list for two reasons...
Optimizing your Yelp listing is equivalent to optimizing your website for search engines such as Google. You can do this by encouraging Foursquare check-ins, making your Yelp link visible on your website and email signature, promoting your company...
Bing Webmaster Tools also has an inbound link reporting tool and it is interesting to compare differences both search engines have in these reports. Cross-reference this data with each search engine’s link reports as well, to get a sense of what...
As search engines have changed what they are looking for, the efforts we make as link builders have changed as well. A tool could be a web property or a page tied to a promotion. It is becoming more common for "link building" campaigns to be built...
Search intent data, as Google can attest, is the holy grail of intent data because nothing reveals more about what people want than the terms they enter into search engines. Transaction intent data is comprised of all the information people reveal...
In a world of billions of content elements floating around the Internet, search engines seek to discover, identify and validate topic authorities with visibility and trust. Eric Enge wrote a great piece on Author Rank (a hypothetical – at least...
Rather than thinking of your job as building links for search engines, Cutts said you should focus on making something compelling – a reason people will really want to use your website – then think about the broader marketing (e.g.talking to...
Just make sure the staging domain cannot be indexed by search engines! Don't forget to reference the content plan when you optimize the site for search engines. We can now map that need state to web pages, keyword ads, display ads, and more.
The SEO Starter Guide is filled with Google's advice on best practices to make it easier for search engines to crawl, index, and understand your content. Search engine optimization (SEO) professionals, web designers, and bloggers read a lot of tips...
They are the children who can point out that the emperor has no clothes, or even worse that the fancy new parallax site is invisible to search engines. Despite the shrinking number of plain old web pages showing in SERPs, this is still where the...
The people who use search engines and social are the same people. People seek answers, content, and conversation in both search engines and social networks, so marketers need to be in both places where these conversations and searches are occurring.
Users can discover and find apps in two ways: searches through the app stores as well as searches on search engines. Just as Google and major search engines frown on keyword stuffing on websites, stuffing the keyword field with unrelated keywords...
However, the engines at this point do a solid job at monitoring the problem. From fake Twitter followers, to ghost publishers, this argument is going to persist for the web for a long time. The argument of digital fraud in the advertising space is...
Search engines want to do their jobs as best as possible by referring users to websites and content that is the most relevant to what the user is looking for. What Search Engines Are NOT Looking For Communicate to the search engines your intentions...
Any good link is something that has value even without search engines. Without search engines that rich anchor text notion might not even be in your vocabulary. There was a lot of buzz about the comments he made on infographics and boilerplate...
Consumers are spending less time on traditional search engines and more time on shopping engines like Amazon. It takes an enormous amount of data to analyze and act on web-wide consumer behavior, alternative consumer product descriptors, and search...
So when search engines start crawling the pages you want everything to line up, from the links in your navigation, to internal links, external backlinks, canonical tags, XML files, etc. If you’re able to accomplish this it’s incredibly powerful as...
