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  1. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    The ability to track the interactions people have on the Web opened up a whole new world of targeting, allowing marketers to better understand and respond to consumer behaviors. Challenges arise in tracking consumers into the offline world as...

  2. 5 Googley SEO Terms – Do They Mean What You Think They Mean?

    Disclaimer: This information is from a Google patent and may differ in some of its real world application. These words all have very specific meanings when it comes to search engine optimization (SEO) and how you implement your strategy.

  3. Search Engine Strategies Coming to Atlanta in July, Registration Now Open

    How to determine SEO ROI in a "(not provided)" world. The idea behind the new Search Engine Strategies event in Atlanta (and coming to additional U.S.cities soon, including Denver on October 16) is really a return to its roots, with the emphasis on...

  4. Secure Search, Rank & Finding Lost Keyword Traffic: A Conversation with gShift

    Next, Adams showed me a demo of how gShift is working to provide data in a "(not provided)" world. Search Engine Watch recently chatted with Chris Adams, co-founder and CTO of gShift to talk about the state of "(not provided)" data, what SEO...