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  1. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    Intent-Driven Audiences (IDA): New technology innovations are beginning to truly harness intent signals across channels, matching clicks on search engine ads to audiences on Facebook in real-time. The ability to track the interactions people have...

  2. 5 Googley SEO Terms – Do They Mean What You Think They Mean?

    These words all have very specific meanings when it comes to search engine optimization (SEO) and how you implement your strategy. To entirely prevent a page's contents from being listed in the Google web index even if other sites link to it, use a...

  3. Search Engine Strategies Coming to Atlanta in July, Registration Now Open

    In recent years, Search Engine Strategies expanded its agenda beyond search to cover more aspects of digital marketing and rebranded as the SES Conference Search is a huge driver of business (search accounted for 43 percent of all Internet ad...

  4. 4 Recent Changes to Search That Make SEO Easy as Finding Hidden Treasure

    Like finding hidden treasure, search engine optimization (SEO) has never been as easy as some would have you believe. As the number of websites exploded, the search engines responded with increasingly complex algorithms to improve quality of search...

  5. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    Join us next month when all will be revealed next time, exclusively on Search Engine Watch. The PR crisis was sending surges of traffic to their website; Mike and his team were now playing triage nurse to their small network of underpowered web...