Lead Generation – associated advertising, social media, word of mouth and search engine visibility to drive participation in the system. From search marketing to social media, these are business game changers that open new opportunities and avenues...
PPC for B2B on LinkedIn, Twitter, and Facebook – ClickZAs we move into social media, the additional targeting options available within LinkedIn and Facebook can provide benefits that search marketing alone can't deliver.
SSL Web Sites Don't Get Ranking Boost In Google – Search Engine RoundtableThere are no ranking advantages or disadvantages of having HTTPs websites, says Google's John Mueller. If my web host has a lot of spammy clients, will that influence my site...
Erin Everhart is the director of web and social media marketing at 352 Media Group and a columnist for Search Engine Land. Geez, take Applebee's and their recent chaos in social media. How can you stand out from the crowd when you're building...
His opening keynote is titled, “Social TV: How Marketers Can Reach and Engage Audiences by Connecting Television to the Web, Social Media, and Mobile. SEW: How does the convergence of television with the web, social media, and mobile change our...
With three ‘kick-ass’ keynotes, 36 sessions on hot topics, and 72 industry experts as speakers, SES London 2013 is shaping up to be Europe’s leading digital marketing event,” said Mike Grehan, publisher of Search Engine Watch and ClickZ and...
Free services like Social Mention can be used to monitor various social media channels so you can resolve a problem before it ends up on regular web pages that could rank in your branded SERPs. The media also intensely uses search engines to find...
Paid media: This includes pay-per-click (PPC), mobile PPC, social PPC, mobile search, mobile display, etc. In fact, a recent report from the Altimeter Group, “The Converged Media Imperative: How Brands Will Combine Paid, Owned and Earned Media...
Search Engine Watch has recently published global market share information available for these sites, for interested readers. It is also safe to say that the rise of social media, especially YouTube and newer services like Pinterest, Instagram, and...
However, to my mind, the web really has been the single-platform "story engine. Hubert Munyazikwiye, Head of social media and PR at Buzzman, openly discussed their strategy with me over the phone. In particular, concomitant with the growth of...
Improved social media can only be of benefit to About.com, as each of its sites is managed by a real person, providing real content, and this fits in exactly with Google's desire for relevant search results and the ability to trace content to a...
B2B search engine marketers should be at the forefront of converged media, since best practices and opportunities inherent to SEO will only be enhanced by companies embracing this initiative. Last week, Altimeter Group published its report "The...
Rankings definitely matter but considering the amount of places that can send you traffic (like social media sites, sites that link to you, sites where you guest post, etc.it's silly to rely on rankings in one engine.
Send the press release to your local media outlets, or any niche media outlets that may be interested in what you do. Find a niche social media site that pertains to your exact business and participate.
To test this assumption and gauge user behaviors, we surveyed a group of web users to determine how often they turn to social and search platforms for their online information needs. Given that the core purpose of social networks is to communicate...
The most popular alternative to Google's search engine at the current time, owned by Microsoft. Refers to being thrown out of a search engine and removed from their database. Also a great alternative to Google and prides itself on being a spam-free...
Run a big group interview - helps you build relationships and brand evangelists within your niche, gets links, social media engagement and you can potentially create a super authoritative document that ranks for a competitive topic.
The big topic in the mobile development world is responsive web design, which is device agnostic, using the media query in CSS3 to detect the display size. A bad user experience leads to the searcher returning to search engine results.
In an interview with Search Engine Watch, Group Product Manager Phil Mui explained how the new Google Analytics social reports allow marketers to measure both the last-click and the “assisted” upper-funnel value of social.
Surprisingly, despite its lack of social media mindshare (if our group is any indicator), MySpace is still hanging on in the search results for personal brand queries, appearing on Page 1 for nearly 20 percent of tech writers analyzed.
