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  1. SEO Strategies for JavaScript-Heavy Single Page Applications or AJAX Sites

    Unlike the fragment part of a URL, query strings are visible to server-side systems and therefore allow web developers to render the appropriate content on the server side exclusively for search engines.

  2. SEO & Website Redesign: Relaunching Without Losing Sleep

    Too often, companies look to refresh the look of their site, and in the end, destroy their search engine presence. Ensure that your development environment or beta sections of the site are excluded from search engine’s view.

  3. Nomenclature: The Industry Case For and Against SEO

    Nevertheless, search is a constant on the web, even in social media environments where recommendation is the primary means of moving traffic," Hedger continued. SEO is a term with many negative connotations," said McGowan, Incisive Media’s MD...

  4. Effective Search Marketing Strategy Determines Fate of Organizations

    Even when the query volume is reduced to compensate for potential overcounting, Porters of Racine missed out on at least 10,000 relevant search engine results page (SERP) mention opportunities. It's nothing short of amazing that Porters of Racine...

  5. Wozniak Joins Deep Web Search Company

    DeepDyve is a research engine for the Deep Web or invisible web which is that part of the Web that is not index-able by search engines like Google," WebGuild stated. DeepDyve - the 'deep web' search startup - announced Steve Wozniak has join their...

  6. SEO Site Structure 101, Part 1

    HTML is the language that Web browsers and search engine spiders read and interpret. Again, the idea of good meta keywords and description tags is simply to give the search engine some "help" in determining what a particular Web page is about.

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  7. Must We Unlock the Deep Web?

    I recently had the opportunity to try out DeepDyve.com, a new deep Web search engine. Comparing them to a traditional search engine is not only an enormous mistake for valuing the company; it places an unreal expectation on the usefulness of such a...

  8. Usability and SEO

    In order to be seen as "relevant" to the search engines, you must first be relevant to a user of your Web site. The search engine's job is to deliver the most relevant result against a given search query.

  9. SearchDay: SERP Position: It Ain't Horseshoes

    Search Engine Watch Experts Columns News from the Search Engine Watch Blog EveryScape Goes Where Google Maps Does Not Posted by Kevin Heisler Jun 30, 2008 Going where no man - or search engine - has gone before, Everyscape has launched an online...

  10. SERP Position: It Ain't Horseshoes

    More than 90 percent of all search referrals are from the first search engine results page (SERP). If you've been running a search engine optimization (SEO) campaign for a while, and your site has just finally moved up to page two for the key terms...

  11. The Power of Sharing: Link Building in Online Forums

    Nacho oversees Multilingual Search Markets & Non-US Engines and Yahoo Paid Inclusion/Site Match at the Search Engine Watch Forums. He didn't try to horde the information by keeping it on his own Web site or making it some sort of official white paper.

  12. Search Headlines & Links: April 9, 2008

    Here we've collected today's top news stories posted to the Search Engine Watch Blog, along with search-related headlines from around the Web: Yahoo Gets Investor Support on Efforts to Fend Off MicrosoftMicrosoft's gamble that Yahoo investors will...

  13. The Tao of Crafting Strategic SEM Partnerships

    Danny Sullivan, Chris Sherman, Aaron Wall, and other “old fart” SEOs hadn’t invented terms like “linkbait” and search engine algorithms were refreshingly easy to reverse engineer [sigh]. The timeless reality of the interdependent corporate web...